STRATEGIC MANAGEMENT (MGT603)
ASSIGNMENT NO. 01
DUE DATE: MAY 2ND, 2013 MARKS: 20
· Difference between mission and vision.
After this assignment, student will find it an ease to:
· Understand mission statement and vision statement, their difference and application.
Mission statement relates to present situation of an organization and defines purpose of
organization existence. Mission also means what we are and what we want to do. Mission
can be narrow or broad. Narrow mission statement shows that which products and services
are offered, which technology is used etc. Broad mission statement wider mission values in
terms of product and services, technologies etc. Vision statement relates to future of an
organization, it includes strategic planning for future and organization s’ inspiration. Vision
describes these questions, “where we want to be in future?” and “where we want to go?”
Ms Nazia opened a boutique named as “En”, in 1999 in Lahore. This boutique became
highly popular in 2000. Nowadays “En” boutique has a number of outlets in the major cities
of Pakistan i.e. Islamabad, Karachi, Peshawar, Rawalpindi. Initially, the store offered
stylish eastern clothing but recently, on high public demand, western apparel has also been
introduced which is widely admired by ladies of almost all ages. Her customers are mostly
young and middle-aged ladies who are both professionals and non-professionals, but style
conscious and price sensitive.
Similarly, she hopes to grow her boutique into a complete fashion store, offering items to
go with her clothes, such as bags, shoes & jewelry.
Now, Ms Nazia wants to launch her flagship store internationally e.g. UK, but she would
like to revise the mission and vision statement of her store to appeal to the highly
competitive international market.
You are required to suggest a suitable mission and a vision statement ( refer to the
‘Background’ section of this assignment about mission and vision statement ) that would be
most appropriate keeping mind Ms Nazia’s plans for her boutique in the international
market. You MUST provide three valid reasons to explain HOW this statement would be
most appropriate for “En” to be successful internationally? You may use the table given
under ‘Sample Solution’.
NOTE: Please refer to the ‘Solution Guidelines’ given below before attempting this
HOW this statement would be most appropriate for “En” to be
Suggest the Vision
Statement of “En”
Please discuss here about this assignment
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yes bro you are right assignment to her hal
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i can provide you a Registered IDM
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