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MGT603 - Strategic Management Assignment No.01 Problems Discussion and Solution Fall 2013 Due Date 03 May 2013

Learning objectives
· Difference between mission and vision.
Learning outcomes
After this assignment, student will find it an ease to:
· Understand mission statement and vision statement, their difference and application.
Mission statement relates to present situation of an organization and defines purpose of
organization existence. Mission also means what we are and what we want to do. Mission
can be narrow or broad. Narrow mission statement shows that which products and services
are offered, which technology is used etc. Broad mission statement wider mission values in
terms of product and services, technologies etc. Vision statement relates to future of an
organization, it includes strategic planning for future and organization s’ inspiration. Vision
describes these questions, “where we want to be in future?” and “where we want to go?”
Ms Nazia opened a boutique named as “En”, in 1999 in Lahore. This boutique became
highly popular in 2000. Nowadays “En” boutique has a number of outlets in the major cities
of Pakistan i.e. Islamabad, Karachi, Peshawar, Rawalpindi. Initially, the store offered
stylish eastern clothing but recently, on high public demand, western apparel has also been
introduced which is widely admired by ladies of almost all ages. Her customers are mostly
young and middle-aged ladies who are both professionals and non-professionals, but style
conscious and price sensitive.
Similarly, she hopes to grow her boutique into a complete fashion store, offering items to
go with her clothes, such as bags, shoes & jewelry.
Now, Ms Nazia wants to launch her flagship store internationally e.g. UK, but she would
like to revise the mission and vision statement of her store to appeal to the highly
competitive international market.
You are required to suggest a suitable mission and a vision statement ( refer to the
‘Background’ section of this assignment about mission and vision statement ) that would be
most appropriate keeping mind Ms Nazia’s plans for her boutique in the international
market. You MUST provide three valid reasons to explain HOW this statement would be
most appropriate for “En” to be successful internationally? You may use the table given
under ‘Sample Solution’.
NOTE: Please refer to the ‘Solution Guidelines’ given below before attempting this
Sample Solution
HOW this statement would be most appropriate for “En” to be
successful internationally?
Suggest the
Mission Statement
of “En”
Suggest the Vision
Statement of “En”


Please discuss here about this assignment 

Views: 6199


Replies to This Discussion

Reference to the assignment Scenario Ms. Nazia successfully launched Boutique in major cities and wants to lunch international store. Her mission is to provide stylish eastern clothing but recently, on high public demand, western apparel has also been introduced. Boutique can be international store by focusing on the following three things

  • Quality Work
  • Delivery on time
  • Feedback

This is the best way to know needs of your customer and also improve yourself.

thanx farhan afzal 

mjhse to mission or vision statement e nai ban rai thi wo bani he to ab smjh nai aa rai k ab un k reference se btana he k wo kaise helpful hein ya benefits of mission and vision statement btane hein kisi ko idea he kuch????

Yar just is bat ki samjh nai a rai ka mission aur vision dono ka liya 3 3 points likne hain ya just dono ka liya 3 he likne hain plz someone explain

Instructor's Reply:
Dear student

Thankyou for taking interest in the course

The assignment clearly states that you must provide 3 valid reasons for mission statement and 3 reasons for vision statement. 

Feel free to post lecture-related questions on MDB

Best Regards,
Instructor (MGT603)

Mission Statement
En mission is something we take very seriously. It guides us in every decision we make and every business dealing in which we engage. Living by these priciples daily has been a major contributor to our past successes, and is the key to our success in the future. Although every employee is expected to follow these principles, we know that no one is perfect. If we fall short, it is our goal to pick ourselves up and redouble our efforts to be the best we can be.
• To provide our customers with quality Dress and services at competetive prices
• To be friendly, honest, courteous and fair in our dealings with others
• To deliver on our promises and demonstrate commitment and diligence
• To be responsive and display a sense of urgency for the

Our Vision:
To become the leading brand in providing stylish and unique women clothing, jewelry, and accessories at affordable prices and to become a international brand

plz my dear donot copy and paste plz try it and explain in your own words

 ahmad yes dono k 03 03 points mention karnay han 

Tariq dear plz reply about my solution

if you wanna get attension of others with using of international standred high quality and in fear price then you must chose en feshions.

dear alls ye kya theek hy for mission statement plz tell me

beacuse this statement is vide range and use internationaly and what we deal and very impotant thing what customer need beacuse every lady use these thing forgettig  attension of people never mind my sisters  




HOW this statement would be most appropriate for “En” to be

successful internationally?

Suggest the

Mission Statement

of “En”

  is mai mission statment likhni hai ya reasons?  ya alag sy mission statement likh don...?





Suggest the Vision

Statement of “En”


statement likhni hai


its not suitable, this statement not describe company mission clearly

koi idea tou dain na bahi jaan


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