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DUE DATE: 1ST FEBRUARY, 2017
MARKS: 10
TOPIC: “BCG MATRIX (BOSTON CONSULTING GROUP)”

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 (Virtual University) Notes By Afaque Academy

 

SEMESTER FALL 2016

PRINCIPLES OF MANAGEMENT (MGT503)

Assignment No. 01

 

 

DUE DATE: 1ST FEBRUARY, 2017

MARKS: 10

TOPIC: “BCG MATRIX (BOSTON CONSULTING GROUP)”

 

 

Question 01:

You are required to identify the quadrant of “comfort” product by using BCG matrix and suggest appropriate strategies to the company for raising the market share of comfort. (2+3 marks)

 

 

 

 

  Product Name

 

Relative market

 growth

 

Relative Market Share

 

 

Identify Quadrant

 

 

COMFORT

 

 

High

 

 

Low

 

Question Mark

(Problem Child)

 

 

 

Strategies:

 

Company can raise market share through

  • Innovation.
  • Collect more information about your target customers.
  • Strengthening customer relationships.
  • Promote your brand through advertising.

 

 

 

 

 

 

 

 

 

 

 

Question # 02:

Discuss which strategy Unilever Pakistan should adopt to handle its products in “Dog” quadrant? (Mention the product names from given table as well) (2+3 marks)

Strategy: The best strategy to handle products in “Dog” Quadrant is concentrating on innovation like as you know customer taste will never remain the same. As well as promotion can perform good role.

(Mention “Dog” quadrant products):

 

    

      Product name

 

Relative market

 growth

 

Relative Market Share

 

 

SIGNAL TOOTHPASTE

 

 

   Low

 

   Low

 

REXONA DEODORANT

 

 

   Low

 

   Low

 

 

 

 

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