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  • Batch Duration: 12 Weeks
  • Videos Duration: 24 hours
  • Start Date:
  • Fee: Free of Cost
  • Who can Join: At-least Matric level English knowledge is required for this course.
  • Video Medium: Urdu & English


This course will prepare students for many kinds of writing, including reports, resumes, blogs, website content, proposal writing and copywriting. In the uneven playing field of our education system, fluency in English is particularly varied across different categories of schools. This course aspires to equalize some of that discrepancy to give an equal chance to youth from all kinds of educational institutions. This course also covers some basics of Language Arts including grammar, vocabulary, parts of speech and common errors in their use. Parts of the course focus on enhancing thinking conceptually, improving observation and analytical skills, so that learners can produce richer textual content.

Meet The Trainer

Amena Aly Kamaal & Ayesha Fazlur Rahman

Amena Aly Kamaal & Ayesha Fazlur Rahman  (Masters in Communication : MA English Literature, Masters in Education)

Amena Aly Kamaal:-


Amena is a high-performing, strategic-thinking professional with over 20 years of experience in the communication sector in national and international corporate organizations such as The United Nations. She is highly skilled at communications for the development sector; exceptional writing, presenting, and interpersonal communication skills. She is well-versed in all phases of the communication process using traditional and latest communication tools innovatively and effectively. She is adept at creative and business writing and has been conducting training programs for the past six years, nationally and internationally. 

She started her academic career in Clark University, USA, pursuing a four year undergraduate education in Studio Art and Communications, she received a degree with highest honors, an award bestowed by the University to a student after five years. She completed a two year Masters in Communications from California State University, Fullerton USA. Her thesis was published by University of Southern California in 2006.

Amena further honed her skills gaining experience in Advertising, Web Development, Corporate Communications, Public Relations and Development Communication in the United States and Pakistan. Working in the United Nations for fifteen years has allowed her to experience a diverse, multicultural and multi-faceted working environment.

Since her early retirement from the UN, she has co-founded a digital firm working on digital marketing and social media campaigns for social causes. She, along with her partner and team, has experimented with the tools to bring about innovation that are currently being taught in MIT and Harvard as case studies.

Amena has a personal blog by the name of kamaalkibaat and is also a freelance writer for The Guardian, Huff Post and Edition magazine. She also contributes to Destination Magazine.


Ayesha Fazlur Rahman:-


Ayesha has academic training and experience in teaching and creative writing. As part of her work in the development sector, she has trained textbook authors in Islamabad, AJK and Baluchistan. The training module, posters were developed by Ayesha as part of her work with GIZ.

She has worked as a Quality Assurance Expert on training documents in Urdu language for Training for Pakistan (USAID). Ayesha also developed training content for Urdu teachers in KPK for PEAD Foundation. Thus, she is equally proficient in both Urdu and English languages.

Ayesha has been a blogger with The Express Tribune (The Good News Column) and with Kuch Khaas (social interest topics, movie reviews, special occasion write-ups). She is currently blogging on education-related topics for Arthan Foundation (India). Earlier, her short stories, poems and articles were published in The Dawn, The Muslim, The News, The Nation and Pulse Global. She wrote articles on women’s issues while volunteering at the NGO Bedari.

Ayesha started her career as a school teacher, has briefly taught at Fatima Jinnah University. She has extensively conducted trainings for teachers, master trainers, and textbook authors; she has also developed content and designed the training program for these trainings. She is well-aware of the principles of pedagogy and andragogy; she has adapted to the needs and contexts of a vast range of trainees.

Ayesha is a Fulbright alum, with an M.Ed from the Harvard Graduate School of Education and MA English Literature from Punjab University. She also took an under-grad course in creative writing through the University of Minnesota (credit course). She has received training in moderation/ facilitation techniques from Thailand.

What you will learn

After completing this course, a trainee will be able to:

  • Effectively use the conventions of English Language.
  • Examine texts function across a range of genres, contexts and cultures for both creative writing and business communications.
  • Write for websites, social media, blogs, advertisements, presentations as well as copywriting, editing, ghost and business writing, etc.
  • Initiate into habits of mind to engender creativity.
  • Identify and apply his/her strengths in freelance marketplace using writing as a skill.

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