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Professional Design

Your website is how the world will view you so you MUST have it professionally designed, just as you would a brochure or booklet.

o Never get a techie to design your site, they will choose function over form. o Use a designer template if you are on a tight budget

o If using animations, such as flash, keep them to a minimum

 

Note: Some websites use Flash extensively; however, it is a bad idea to have too much flash on a site as search engines will always have problems reading the text from such sites and as a result do not yield as much search engine traffic.

 

Note Also: You should know what sections/features you want before discussing your requirements with a web design agency as often the main sections influence how the site will function and this may affect the design of the site.

 

Content Managed

Most businesses need to be able to change website content on a regular basis. A content management system therefore is a must for any business website. There are several off

the shelf content management systems such as Wordpress and Joomla which are comprehensive and well established systems however they can restrict design and can be

cumbersome to use from an end users point of view. Most good web design companies will have their own very simple and intuitive CMS that can be tailored for a specific

client's needs and does not hinder the design of the site in any way, if a bespoke system is used make sure you try before you buy to ensure you feel comfortable using it. You

should also ask is this system Search Engine Optimised.

 

Search Engine Optimisation (SEO)

Contrary to popular belief, SEO is a not rocket science. Your site must be search engine

ready to give it the best chance possible of being matched for a particular search term. The name of the site, the title of the page, headings and page content are all factors in

this, but none of this work matters unless your site is well indexed by search engines, and that means getting as many inward links to your site as possible.

 

The responsibility for getting inward links should be taken on by the customer and targets should be set to achieve good results. Some common ways of getting links might include: o Direct Link exchanges with customers, suppliers, partners etc.

o Placing links on free and paid for directories (DMOZ, Yahoo etc.)

o Placing links on social media such as boards, blogs, youtube, linkedin etc.


 

Once the site is optimized there are 2 more factors which determine how many hits your site will get:

1. How many visitors are searching for the search terms in questions

2. How seriously your competitors have taken their SEO

 

Social Networks / Media Websites

 

Depending on the industry there are various social media sites that should be utilised:

LinkedIn: For creating and expanding your business contacts network

Facebook:  For interacting with customers, get feedback, have fun, run promotions. Do

not create a Facebook account or group if you are not going to have the time to get involved with it.

YouTube: Promotional, Instructional videos, can apply to most industries

Twitter: Great to offer discounts and give short messages to customers

Bebo: More of a teens social network than Facebook, so depending on your market... Blogs: Very worthwhile commenting on blogs articles dealing with the particular industry. This should not be spam but a legitimate comment. Most comments allow you to specify your website. It is also worthwhile to creating your own blog on sites such as wordpress, blogger etc.

Boards: Get involved on relevant boards but never post a link to your site, rather have it

in your signature, people and more importantly google will use this link.

ISSUU: Great site for presenting booklets etc.

 

N.B. All sites allow you to link back to your own site so they all increase your SEO

which is hugely important.

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Replies to This Discussion

Plz send your comments on this Topic:

What are the five most important requirements of modern websites in your view and why you think they are most important? In simple words you are to discuss what capabilities a modern website should have.
by atif alam

Solution
1). Charismatic logo design through modern web 2 design style is very popular nowadays. A giant good looking logo with fluorescent color combination at the very beginning of the website can easily grab the visitor's concentration. Charismatic logo design is all about creating a healthy impression on the visitor mind. If the visitor feels calm at the first second while reaching at your website then he or she may have a wish to travel at your entire website.

2). Attractive flash design is the next tool that can be used to control the visitor's concentration at your end. A calm meaningful flash design with glowing colors may create a long lasting impression on the visitor's mind. This flash may contain series of sentences providing information of your working procedures or may contain previously designed web templates. The content of the flash design is not so important; the most important part is the representation of that flash at your website design.

3). CSS based HTML structure through web 2 design style is currently one of the main features of website designing. These days professional website designers are decorating the web pages directly through the CSS file, where they declare the entire things like font, class, styles at the CSS file use for the reduce the web page size.

4). Placing appealing colorful boxes for special business announcement is the added feature of web 2 design style. Through these boxes the visitor is easily attracted at your special business offers and which in turns gives you more mileage & ensures business growth.

5). Using different fonts at the same web page while placing the content shows the original creativity of the website designer. Nowadays professional website designers are making use of this feature quite efficiently through this web 2 design format.

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