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Assignment

 

Scenario:

 

KFC has launched a loyalty mobile app to facilitate their customers to place orders. The detail of the steps is given below.

 

  • Any customer can download the mobile app and provide his/her personal information such as name, gender, date of birth, address, and contact number.
  • A customer, who has birthday, can purchase promotional deals.
  • Customers select their orders and add them to the shopping cart.
  • A customer can select his/her order(s) and adds them to the shopping cart.
  • Customer then checkouts from the shopping cart and select the mode of payment (cash on delivery).
  • The KFC mobile app saves all the records of the every customer who place orders for future promotion and deal.

 

 

Question No 1: After reading the above scenario, you have to suggest suitable dimension of MKIS with solid reasons.

(Marks 5)

 

Question No 2: Write down the key tasks of your suggested dimension for KFC mobile app.

 

(Marks 5)

 

 

Question No 3: What are the expected issues of your suggested dimension in case of KFC mobile app?

(Marks 5)

 

 

NOTE: If you have any query then email at cs507@vu.edu.pk

 

 

 

 

Deadline: Your assignment must be uploaded/submitted on or before 1st June 2018.

 

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need assignment of mkt530 ,,,

Assignment no.2
Cs507
Q1.
I Suggest Customer Relationship management (CRM) dimension of MKIS because
Customers now prefer to execute transaction in an electronic environment through online-
trading.
Also the establishment of customer services centers has also removed the inconvenience to
access Vendor’s physical locations
• Due to absence of physical contact, companies are curious to keep a soft touch in an efficient
manner.
This requires keeping a customer-wise online track of past correspondence and transactions.
• CRM reduces cost of sales and distribution by
• Targeting advertising to customers to increase the probability that an offer is accepted.
• Using web applications to decrease the number of direct sales people and distribution
Channels needed
• Managing customer relationships rather than manage products (a change in marketing)
• CRM minimize customer support costs by
• Making information available to customer service representatives so they can answer any query
• Automating the call centre so that representatives have direct access to customer history
And preferences and therefore can cross-sell
Q2.
Customer Identification -- Identifying customer through
• Marketing channels,
• Transactions,
• Interactions overtime,
• Customer Differentiation – Segregating customers, with respect to.
• Their lifestyles
• Attitudes
• Perception about Co.’s products
• Customer Interaction – Efforts made to retain customers for long-term profitability and
relationship.• Customization / Personalization
“Treat each customer uniquely” is the motto of the entire CRM process. Through the
personalization
Process, the company can increase customer loyalty
Q3.
Customer Privacy
Customer privacy is an important issue in CRM. CRM deals with large amounts of customer data
through various touch points and communication channels. The individual firm is thus caught in
an ethical dilemma – collecting as much information as possible but still respecting limits for
personal privacy.
• Software issues
There is little standardized technologies and protocols for CRM implementation in the market.
Vendors publish new versions of CRM software as frequently as they can thus adding to clients
Expenses. CRM software requires highly integrated environment for high productivity, which is
rarely available.
#Page 43 to 45
#Lecture 12

Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....

 

CS507 Assignment no 2 Solution Spring 2018

 

Question No 1 Solution Idea:

 

I Suggest Customer Relationship management (CRM) dimension of MKIS because Customers now prefer to execute transaction in an electronic environment through online-trading.

 

Also the establishment of customer services centers has also removed the inconvenience to access Vendor’s physical locations

 

  • Due to absence of physical contact, companies are curious to keep a soft touch in an efficient manner. This requires keeping a customer-wise online track of past correspondence and transactions.
  • CRM reduces cost of sales and distribution by
  • Targeting advertising to customers to increase the probability that an offer is accepted.
  • Using web applications to decrease the number of direct sales people and distribution Channels needed
  • Managing customer relationships rather than manage products (a change in marketing)
  • CRM minimize customer support costs by
  • Making information available to customer service representatives so they can answer any query
  • Automating the call centre so that representatives have direct access to customer history And preferences and therefore can cross-sell

 

Question No 2 Solution Idea:

 

Customer Identification -- Identifying customer through

 

  • Marketing channels,
  • Transactions,
  • Interactions overtime,
  • Customer Differentiation – Segregating customers, with respect to.
  • Their lifestyles
  • Attitudes
  • Perception about ’s products
  • Customer Interaction – Efforts made to retain customers for long-term profitability and relationship.
  • Customization / Personalization

 

“Treat each customer uniquely” is the motto of the entire CRM process. Through the personalization Process, the company can increase customer loyalty

 

Question No 3 Solution Idea:

 

Customer Privacy

 

Customer privacy is an important issue in CRM. CRM deals with large amounts of customer data through various touch points and communication channels. The individual firm is thus caught in an ethical dilemma – collecting as much information as possible but still respecting limits for personal privacy.

 

  • Software issues

 

There is little standardized technologies and protocols for CRM implementation in the market. Vendors publish new versions of CRM software as frequently as they can thus adding to clients Expenses. CRM software requires highly integrated environment for high productivity, which is rarely available.

 

#Page 43 to 45

 

#Lecture 12

 

 

Please Note: If you find any mistakes then correct yourself. I will not be responsible in case of zero marks.

 

Cs507 Assignment No 2 Solution Spring 2018

Attachments:

AOA Sir,

Is it just an idea or proper solution ?

malik sb u r great

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