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DGM101 (Digital Marketing)
Quiz no 03, Due Date 11-12 Oct 2018
The Graded Quiz No. 3 with the title “Quiz # 03 - Graded” is opened now from October 11, 2018 (12:00 AM) and last date to attempt quiz will be October 12, 2018 (11:59 PM).
Quiz will be based on Multiple Choice Questions (MCQs). Covering video Topics from 109-162.
Please read all the instructions carefully before attempting the Quiz.
If you want to know how to attempt the Quiz on LMS, watch the following orientation video from time 6:22
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1. Social Marketing is primarily concerned with _____________.
a) Changing culture
b) Changing the status quo
c) Motivating volunteers
d) Influencing behavior
2. This is part of the communication process and refers to the responses offered by receivers is known as ______.
3. which of the following is included in costing strategy in Google AdWords?
Cost per Thousand clicks
4. How many types of bidding strategy are there in a Trueview ad campaign?
There are 2 Types of TrueView.
5. Biggest Job portal of Pakistan is _____
6. what information do you need to enter in Google Merchant Center to create a Shopping campaign?
Verified and claimed website URL
7. Following are the objectives of jobportals except ______.
a) Automated recruitment
b) Reputation boost
c) Finding Talent
d) Collecting data
8. How can an advertiser calculate the view rate of a video campaign?
By dividing the number of views by the number of impressions
9. Google can only accept the applications from applicant who are over age of ____ ?
a) 15 years
b) 18 years
c) 20 years
d) 25 years
10. What is the maximum limit of characters for description in search ads in Google AdWords?
90 character is maximum limit.
In Ques 9,
Not over age of 18 But Goggle accepts at least 18 years old applicant's applications.