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Business & Technical English: Eng201

 

Spring 2015           

Assignment No. 02

Total Marks: 15

Lesson No. 10-20

 

 Objectives

To assess the students’ knowledge of stylistic accuracy and key concepts of Business English

 

Instructions

  1. The assignments sent after the Due Date will not be accepted.
  2. The corrupt files will be marked zero.
  3. The assignments should be zoomed in at 100%.
  4. Plagiarism will NOT be tolerated. Plagiarism means taking credit for someone else’s work by presenting it as your own.
  5. No marks will be awarded for copied assignments and the case may be referred to the discipline committee for a suitable action.
  6. No assignment will be accepted through e-mail.
  7. The font color should be preferably black and font size should be 12 Times New Roman.

 

Q1. Seven Cs (7 Cs) are an important part of communication. Each C of communication is followed by two examples. Identify which one is a good example in the relevant C of communication. (10 marks)


1. Clarity

I Example 

Hi Arif,

I wanted to write you a quick note about Zahid, who's working in your department. He's a great asset, and I'd like to talk to you more about him when you have time.

Best Regards,

A.B.C

II Example

Hi Arif,

I wanted to write you a quick note about ZAhid, who's working in your department. In recent weeks, he's helped the IT department through several pressing deadlines on his own time.

We've got a tough upgrade project due to run over the next three months, and his knowledge and skills would prove invaluable. Could we please have his help with this work?

I'd appreciate speaking with you about this. When is it best to call you to discuss this further?

Best wishes,

A. B. C.

2. Conciseness

I Example

Hi Imran,

I wanted to touch base with you about the email marketing campaign we kind of sketched out last Thursday. I really think that our target market is definitely going to want to see the company's philanthropic efforts. I think that could make a big impact, and it would stay in their minds longer than a sales pitch.

For instance, if we talk about the company's efforts to become sustainable, as well as the charity work we're doing in local schools, then the people that we want to attract are going to remember our message longer. The impact will just be greater.

What do you think?

Regards

X. Y. Z.

II Example

Hi Imran,

I wanted to quickly discuss the email marketing campaign that we analyzed last Thursday. Our target market will want to know about the company's philanthropic efforts, especially our goals to become sustainable and help local schools.

This would make a far greater impact, and it would stay in their minds longer than a traditional sales pitch.

What do you think?

Regards

X. Y. Z.

3. Coherence

I  Example

Hi Asif,

I wanted to write you a quick note about the report you finished last week. I gave it to Nazia to proof, and she let me know that there are a few changes that you'll need to make. She'll email you her detailed comments later this afternoon.

Thanks,

Shehzad

II Example

Hi Asif,

I wanted to write you a quick note about the report you finished last week. I gave it to Nazia to proof, and she wanted to make sure you knew about the department meeting we're having this Friday. We'll be creating an outline for the new employee handbook.

Thanks,

Shehzad

4. Completeness

I Example

Hi everyone,

I just wanted to remind you about tomorrow's meeting on the new telecommuting policies. The meeting will be at 10:00 a.m. in the second-level conference room. Please let me know if you can't attend.

See you then,

Best Wishes

Kaleem

II  Example

Hi everyone,

I just wanted to send you all a reminder about the meeting we're having tomorrow!

See you then,

Best Wishes

5. Courtesy

I  Example

Hi Mansoor,

I wanted to write you a quick note to ask a favor. During our weekly meetings, your team does an excellent job of highlighting their progress. But this uses some of the time available for my team to highlight theirs. I'd really appreciate it if you could give my team a little extra time each week to fully cover their progress reports.

Thanks so much, and please let me know if there's anything I can do for you!

Best Wishes,

Javeed

II  Example

Hi Mansoor,

I wanted to let you know that I don't appreciate how your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team's progress discussed as well. So far, thanks to your department, I haven't been able to do that. Can you make sure they make time for me and my team next week?

Thanks,

Javeed

 

Q2. Biasness is a particular tendency, trend, inclination, feeling, or opinion, especially one that is preconceived or unreasoned. Each sentence given below carries one Bias. Identify the correct bias and write your answers below these sentences. (5 marks)

1. We are drawn to the individual who has a pleasant personality, but we avoid the person who struggles with depression that interferes with their ability to function. 

2. We enjoy spending time with people who are relaxed and easy going, but we shun those who are emotionally volatile and have difficulty controlling their temper.

3. The past two decades have seen considerable activism by women to improve the quality of their health and health care.

4. There has always seemed to be one set of standards that apply to men, and another set of standards that apply to women.

5. A BBC News spokesman said: “BBC News aims to provide clear, impartial and balanced coverage across all output to represent a range of views. 

 

 Click hare to download assignment file

Views: 13481

Attachments:

Replies to This Discussion

Idea Solution

According to the 7 Cs, communication needs to be:

  1. Clear.
  2. Concise.
  3. Concrete.
  4. Correct.
  5. Coherent.
  6. Complete.
  7. Courteous.

How to attempt 2nd ques??

Just w8 for solution.. 

Please give us solution 4 2nd question

Today is Last date
Thanks,,,

kindly help on this new assignment

Attachments:

1. Clear

When writing or speaking to someone, be clear about your goal or message. What is your purpose in communicating with this person? If you're not sure, then your audience won't be sure either.

To be clear, try to minimize the number of ideas in each sentence. Make sure that it's easy for your reader to understand your meaning. People shouldn't have to "read between the lines" and make assumptions on their own to understand what you're trying to say.

Bad Example

Hi John,

I wanted to write you a quick note about Daniel, who's working in your department. He's a great asset, and I'd like to talk to you more about him when you have time.

Best,

Skip

What is this email about? Well, we're not sure. First, if there are multiple Daniels in John's department, John won't know who Skip is talking about.

Next, what is Daniel doing, specifically, that's so great? We don't know that either. It's so vague that John will definitely have to write back for more information.

Last, what is the purpose of this email? Does Skip simply want to have an idle chat about Daniel, or is there some more specific goal here? There's no sense of purpose to this message, so it's a bit confusing.

Good Example

Hi John,

I wanted to write you a quick note about Daniel Kedar, who's working in your department. In recent weeks, he's helped the IT department through several pressing deadlines on his own time.

We've got a tough upgrade project due to run over the next three months, and his knowledge and skills would prove invaluable. Could we please have his help with this work?

I'd appreciate speaking with you about this. When is it best to call you to discuss this further?

Best wishes,

Skip

This second message is much clearer, because the reader has the information he needs to take action.

2. Concise

When you're concise in your communication, you stick to the point and keep it brief. Your audience doesn't want to read six sentences when you could communicate your message in three.

  • Are there any adjectives or "filler words" that you can delete? You can often eliminate words like "for instance," "you see," "definitely," "kind of," "literally," "basically," or "I mean."
  • Are there any unnecessary sentences?
  • Have you repeated the point several times, in different ways?

Bad Example

Hi Matt,

I wanted to touch base with you about the email marketing campaign we kind of sketched out last Thursday. I really think that our target market is definitely going to want to see the company's philanthropic efforts. I think that could make a big impact, and it would stay in their minds longer than a sales pitch.

For instance, if we talk about the company's efforts to become sustainable, as well as the charity work we're doing in local schools, then the people that we want to attract are going to remember our message longer. The impact will just be greater.

What do you think?

Jessica

This email is too long! There's repetition, and there's plenty of "filler" taking up space.

Good Example

Watch what happens when we're concise and take out the filler words:

Hi Matt,

I wanted to quickly discuss the email marketing campaign that we analyzed last Thursday. Our target market will want to know about the company's philanthropic efforts, especially our goals to become sustainable and help local schools.

This would make a far greater impact, and it would stay in their minds longer than a traditional sales pitch.

What do you think?

Jessica

3. Concrete

When your message is concrete, then your audience has a clear picture of what you're telling them. There are details (but not too many!) and vivid facts, and there's laser-like focus. Your message is solid.

Bad Example

Consider this advertising copy:

The Lunchbox Wizard will save you time every day.

A statement like this probably won't sell many of these products. There's no passion, no vivid detail, nothing that creates emotion, and nothing that tells people in the audience why they should care. This message isn't concrete enough to make a difference.

Good Example

How much time do you spend every day packing your kids' lunches? No more! Just take a complete Lunchbox Wizard from your refrigerator each day to give your kids a healthy lunch and have more time to play or read with them!

This copy is better because there are vivid images. The audience can picture spending quality time with their kids – and what parent could argue with that? And mentioning that the product is stored in the refrigerator explains how the idea is practical. The message has come alive through these details.

this example is not given in assignment ? where did you carry it?

4. Correct

When your communication is correct, it fits your audience. And correct communication is also error-free communication.

  • Do the technical terms you use fit your audience's level of education or knowledge?
  • Have you checked your writing  for grammatical errors? Remember, spell checkers won't catch everything.
  • Are all names and titles spelled correctly?

Example

Hi Daniel,

Thanks so much for meeting me at lunch today! I enjoyed our conservation, and I'm looking forward to moving ahead on our project. I'm sure that the two-weak deadline won't be an issue.

Thanks again, and I'll speak to you soon!

Best,

Jack Miller

If you read that example fast, then you might not have caught any errors. But on closer inspection, you'll find two. Can you see them?

The first error is that the writer accidentally typed conservation instead of conversation. This common error can happen when you're typing too fast. The other error is using weak instead of week.

Again, spell checkers won't catch word errors like this, which is why it's so important to proofread everything!

this example is also not given in assignment . 

5. Coherent

When your communication is coherent, it's logical. All points are connected and relevant to the main topic, and the tone and flow of the text is consistent.

Bad Example

Traci,

I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she wanted to make sure you knew about the department meeting we're having this Friday. We'll be creating an outline for the new employee handbook.

Thanks,

Michelle

As you can see, this email doesn't communicate its point very well. Where is Michelle's feedback on Traci's report? She started to mention it, but then she changed the topic to Friday's meeting.

Good Example

Hi Traci,

I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she let me know that there are a few changes that you'll need to make. She'll email you her detailed comments later this afternoon.

Thanks,

Michelle

Notice that in the good example, Michelle does not mention Friday's meeting. This is because the meeting reminder should be an entirely separate email. This way, Traci can delete the report feedback email after she makes her changes, but save the email about the meeting as her reminder to attend. Each email has only one main topic.

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