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Q1. Market surveys —an important part of market research report—measure the feelings and preferences of potential customers in a given market. Keeping this in mind, write down the basic steps of making an effective market survey to optimize your results.                                                                                                     (10 Marks)


Q2. Define buffer and choose the appropriate buffer type from the provided list and write it against each buffer statement given in the table below:         (2+8=10 Marks)                                                                    



(Agreement, Resale, Fairness, Praise, Compliment, Cooperation, Good News, Understanding)


Buffer Definition:




Sr. No.

Buffer Statement

Type of Buffer


We both realize how much the economy has been affected by this disaster.




You can now achieve significant savings and avoid trips to the drugstore by having your prescription drugs delivered to your home.



For the past week, we have carefully monitored those using the photocopying machine to see whether we can detect any pattern of use that might explain its frequent breakdowns.




With their heavy-duty, full-suspension hardware and fine veneers, the desks and file cabinets in our Montclair line have become a hit with value-conscious professionals.




We know that you expect superior service when ….. 




The Malaysians have my sincere admiration for their fundraising projects on behalf of hungry children. I am honored that you asked me to speak Friday, November 15.




Employee Service is here to smooth the way for all of you who work to achieve company goals.




Your résumé shows an admirable breadth of experience, which should serve you well as you progress in your career.


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Replies to This Discussion

Buffer is a statement that is meant to bring the reader to a positive frame of mind. A buffer statement is inserted at beginning of the correspondence to cushion the impact or reduce the message.

A buffer is simply a statement or series of statements that softens the blow of the bad news that is about to be given.

Q 1:

You can find some buffer types (fairness, praise, resale, cooperation) from the given below picture,

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Q.no. 01
define the goals
Analayz your audience
research objective
quality of goods
data collection
prepare the final report

q. no. 02 Answer

Good News

tips for effective survey!!

Whether you’re testing out a new product or want feedback about your customer service, there comes a time when every small business and non-profit can benefit from a customer survey. By asking your customers and donors to answer a few quick questions, you can gain valuable insight.

One of the best ways to conduct a survey is through email. In this post, we’re going to show you how to create a meaningful survey online and compose an invitation email to get customers to participate. Ready to get started?

First things first. Let’s talk about your survey.

1. Define your goals

What do you want your customer survey to accomplish? You need a well-defined goal before you start creating survey questions. Do you want to improve a particular service? Do you want feedback about your new website? In two to three sentences, write down what you want to learn from a survey.

2. Select an online survey tool

There are many online tools that can help you create a customer survey. We use SurveyMonkey. VerticalResponse is integrated with SurveyMonkey, so you can create a survey and email it to your target audience with ease.

3. Select a template

Most online survey tools offer a variety of pre-made templates based on your needs. You’ll be able to edit questions to suit your business and customer survey goals, and you’ll be able to get on with your day quicker if you’re not starting from scratch.

4. Add your own branding

Include your company logo in your survey, and use the colors that are in your logo as well, so your survey is consistent with your brand. 

5. Create clear questions

Now you’re getting down to brass tacks. It’s time to create a set of survey questions. Here are some tips to make sure your questions are efficient and on topic.

  • Revisit your goal. All of your questions should be geared to meet the goal of your survey.
  • Ask about one thing at a time. Don’t try to combine several elements into one question. It’s too difficult to decipher answers in the end.
  • Don’t try to sway your audience. Ask straightforward questions that are free of opinions.
  • Be specific. For example, a question like, “Do you regularly order office supplies online?” is vague. “Do you order printer cartridges from ABC Office Supply at least once a month?” is more specific and gives you more detailed information. 
  • Ask between 5-10 questions. You don’t want the survey to be too long or recipients may stop in the middle of it.
  • Select question types. With most survey tools, you have a variety of question types to select from. You can set up multiple choice, comment boxes, drop down menus and sliding scales. We suggest sticking to one or two question types per survey. You don’t want a hodgepodge of question types; it can be confusing to the participant.
  • Cover all possible answers. If you’re asking multiple-choice questions, make sure there’s an answer that fits for everyone.

6. Review it

Before you send your survey to your recipients, ensure you proofread it, and take a trial test. Have a co-worker do the same to catch any errors. Make adjustments if necessary.

With the customer survey complete, you can now create an email invitation to encourage participation.

7. Create an enticing subject line

In your email subject line, tell recipients that you’d like their help with a survey. Thesubject line should be concise and use active language. Here are a few examples:

  • We need your help. Take our 3-minute survey.
  • Tell us what you think & win a gift card.
  • Help us by completing our quick survey.
  • Have 2 minutes? We’d love your feedback.

8. Write an effective invitation

The body of your email invites the recipient to take the survey. Think of a birthday invitation. It’s friendly and offers vital details like whom the party is for and how long it will last. A survey invitation is similar. We’ll use the email below as an example of how to write your survey invitation.

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