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ENG.301 Assignment 2, Due Date 8th Dec.2015 "The Appearance and Design of Business Messages"

Business Communication (Eng301)

 Assignment 2 (Fall-2015)

Lectures: 10-18

Total Marks: 15



  • To assess students’ understanding of different concepts of ‘Business Communication’ and to gauge their ability to apply their conceptual knowledge in daily life situations



  • Late assignments will not be accepted.
  • If the file is corrupt or problematic, it will be marked zero.
  • Plagiarism will NOT be tolerated. Plagiarism occurs when a student uses work done by someone else as if it was his or her own; however, taking the ideas from different sources and expressing them in your own words will be encouraged.
  • No assignment will be accepted via e-mail.
  • The solution file should be in Word document format; the font color should be preferably black and font size should be 12 Times New Roman.


Adam is assigned to work on a group project in Principles of Marketing with Mei Ling, a Chinese international student in his class. Adam has never spoken to Mei Ling before although he assumes that she would be very quiet and reserved like other Asian students and that her English would not be very good. Adam also thought that Mei Ling probably still lives at home with her parents and when she is at the university she is always studying diligently at the library. Adam has heard that Asian students are very studious, hard-working, and most are good at math and science. In class Adam observes that Mei Ling tends to be very quiet and rarely participates in discussions. Outside of class he assumes that she spends most of her time with her Asian friends and does not seem to make much effort to get to know Australians.


Q1. Keeping in mind the concept of ‘Ethnocentrism’ in intercultural communication answer the following questions by utilizing the information given in the above mentioned paragraph.                                                                                                             (2+4+2+2)


1. Define the term ‘Ethnocentrism’.                                                                                        

2.  Highlight any two sentences showing ‘Ethnocentric’ attitude of Adam towards Mei Ling.

3.  Discuss why ‘Mei Ling lives at home with her parents’ may not be the right implication as suggested by Adam?                                                                                                               

4. Stereotype of Mei Ling as a hardworking and studious student suggests which aspect of Asian students. 


Q2. Follow the below mentioned link and after watching the suggested video clip answer the following questions while keeping in mind the different aspects of intercultural communication.                                                                                                 (5 Marks)

Link: http://video.foxbusiness.com/v/3887792/buffett-right-time-to-buy-st...

1. Who is being interviewed?

2. Name the two calamities mentioned in the very beginning of the interview by the interviewer.

3. How many businesses do the guest speaker owns?

4. Which event changed American buying habits as suggested by the guest speaker?

5. What is the name of the mattress mentioned by the guest speaker?


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Replies to This Discussion

Dear All, please discuss this assignment here and suggest your opinions. thanks

your answer may not be correct

any one have idea/??

Dear Maryam, i have completed this assignment... if you have any question you can ask me here..

please share the ans of interviews

Dosto ye lo solution.. remember me in your prayers... today its my birthday... :-)

1. Who is being interviewed?
a. Warren Buffett.
2. Name the two calamities mentioned in the very beginning of the interview by the interviewer.
a. Back copper recession.
b. Swine flu.
3. How many businesses do the guest speaker owns?
a. 70 businesses to the whole map of America.
4. Which event changed American buying habits as suggested by the guest speaker?
a. Its seems that something happens that they didn’t anticipate years ago or two years ago but they still confident about America and they would like to re-assure to some degree and warren buffett have no problem re-assure them because warren buffett is totally confident about America for their buying habits.
5. What is the name of the mattress mentioned by the guest speaker?
a. Nervous Nellie Mattress.


Faraz....it is not back copper recession but backdraw of RECESSION

Dear Mr. Faraz and Mr. Zargham .... this is neither "Back Copper of Resession" nor "Backdraw of Recession" .....

This is "Backdrop of Recession" 

Hapi birthday Mr.faraz. stay blessed ...

answer of 4th question..there isnt any event which u mentioned wat is right ans? anyone know?

there can be so many reason but they are studious due to the following reasons 

one can be the high hopes of there parents .

it is in the back of there mind that society is expecting alot from them thats why they are working hard .

etc etc 

high feed could be the obvious reason as compared to the fellow local students 

english is not there first laanguage 


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