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Total Marks

5

Starting Date

Thursday, November 07, 2013

Closing Date

Wednesday, November 13, 2013

Status

Open

Question/Description

Graded Discussion Board

Scenario:

Telecom sector is considered as one of the most significant and high revenue generating sector of Pakistan. It is substantially contributing to the national economy of Pakistan as compared to other sectors. Ultimately, both local and international companies are confront with high competition in this particular sector. This intensified competition is exposed to different risks that might affect its operating results as well as allowing the consumers to switch from one network to other. In such circumstances retention of customers and offering high service quality is of utmost importance.

An empirical study was conducted to examine the different factors of service quality that lead the customers towards network switching. Among several factors reliability, responsiveness, durability, assurance and empathy are found to be the most significant factors. Data was collected through a structured questionnaire and surveying from different educational institutes. Out of the total population only 100 students were selected randomly from different universities that were easily available.

Answer the following questions on the basis of above mentioned scenario;

•     Identify the research problem.

•     Identify dependent and independent variables.

•     Identify the following elements of the adopted methodology to address the research problem:

1.      Research type

2.      Data collection tool

3.      Target Population

4.      Sample size

5.      Sampling technique

•     Explain the significance of this research. What is new for our understanding as the result of research inquiry?


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