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Advertising is publicity but not all publicity is advertising. It is the business of selling goods, services and ideas by inducing people to want them. It is drawing attention of public by big public announcement t o a commodity or service with the aim of selling it.


Advertising may also be defined as the purchase of space in the

press, or time over the radio and television to promote the sale of products

or ideas, and to build up the corporate image of an institution. Advertising is                  

one of the forces of modernisation and cuts across Ideologies.


 Any advertising campaign should contain in it the broad ingredent of

public interest. The specific categories of public interest advertising are:


1. Corporate Advertising


It explains the continuing research, engineering and management

efforts a company makes to improve its products or services. It can be

called the voice of management speaking not only to customers, but also

to investors, suppliers, distributors, employees -present and potential - and

leaders of public opinion.


2. Public Relations Advertising


It discusses the problems, policies, social philosophy, or economic

goals of a company or industry, illuminates some aspect of the Nation's

scene; discusses the basic principles of its enterprise, notably with respect

to foreign collaboration for the reader to shed light on the economy or the

society in which he lives.


3. Public Service Advertising


It is designed to promote voluntary individual actions to solve national

problems such as better roads, prevention of floods, better health care,

family planning and rehabilitation of the handicapped. Also encouraging

cultural activities, tourism, secularism, buying of Unit Trust Certificates,

voting in national elections, reducing prejudices, and other worthwhile





Publicity is the technique of 'telling the story' of any organisation or

cause. It is the umbrella term which in its meaning covers all the

techniques employed to get a story across to the public. It is weapon of

war, an instrument of sales, a tool of politics. Basically publicity is news.

It has to be news, that is, be of interest to be carried. Publicity includes

advertising because advertising, like publicity, tells the story. But in

general usage, publicity is used to describe those expressions where the

medium is not paid for; whereas advertising consists of paying for the

medium to get the story told.


Advertising vis-a-vis Publicity


If public relations may be broadly considered, as it is by many, as the

act of right living, or 'being a good citizen', publicity is the act of telling the

world about right living or good citizenship.

The role of public relations is to make a light worth projecting. The

art of publicity is the act of projecting the light.




Propaganda describes the political application of publicty and adver-

tising ,also on a large scale, to the end of selling an idea, cause, or

candidate or all three.                                          

It was first given general currency by the Roman Catholic Church

to refer to the dissemination of its doctrines.


There are two types of propaganda. The rational propaganda in

favour of action that is in consonance with the enlightened self-interest of

those who make it and those to whom it is addressed. The other is non-rational  propaganda that is not consonant with anybody's enlightened self-interest but is dictated by, and appeals to, passion.           




The Oxford English Dictionary calls it the management of interna-

tional relations by negotiation', or, 'the method by which these relations

are adjusted and managed.'                                   

Sir Ernest Satow's 'Guide to Diplomatic Practice', a sound work

which has been the Bible of British Diplomats for many years, wrote

 Diplomacy is the application of intelligence and tact to the conduct of

official relations between the governments of independent states.




Promotion describes commercialisation of publicity, and publicity

and advertising jointly, usually on a grand and co-ordinated scale, to the

end of selling a product or products.


Campaigns consist of concerted, single-purpose publicity programmes,

usually on a more or less elaborate scale, employing co-ordinated publicity

through a variety of media, aimed at a number of targets, but focussed

on specific objectives. A campaign objective may be the election of a

candidate, the promulgation of a political issue or cause, the reaching of

a sales goal, or the raising of a quota of funds.



Lobbying is a kind of tool generally used by a group of persons like

members of legislatures who conduct a campaign outside the legislative

chamber, that is, at the lobby, to influence members to vote according to

the group's special interest; it is also used by shareholders of business

corporations during the Annual General Body Meetings to pass a

'resolution' or elect a 'director' to the 'board' in the interests of a group

of shareholders.

In a basic sense, lobbying entails the exertion of influence, smooth

and measured pressure and any other exercise of persuasion-cum-

pressure. In essense, it means a group putting its point of view forward

in an attempt to win the other group's support.

Public Affairs


Public Affairs may be defined broadly as a significant and substantial

concern and involvement by individuals, business, labour, foundations,

private institutions and government with the social, economic and political

forces that singly or through interaction shape the environment within

which the free enterprises exist.

Acceptance of a product

Acceptance of a product goes through five stages:

  1. Awareness :

 The individual learns about the existence of a new idea or practice but has little knowledge of it.

  1. Interest:

The individual then develops interest in this idea and then gets more information about it.

  1. Evaluation

The individual makes mental application of the idea and weighs its merits for his own situation. He obtains more information about it and then decides to try it.

  1. Trial:

The individual actually tries the idea of practice usually on a small scale. He is interested in how to apply practice, techniques ,conditions for application.

  1. Adoption :

If the individual likes the idea he accepts it for a fall-scale and then adopts it.

Mediums of Public Relations


Letters which enable one person to reach another despite the

limitations of time that can cut down on personal visits and telephoning,

are among the most ancient and perhaps still the most important media of

mass communications. It has been said that letters are the only selling

medium that, if taken away, would disrupt the entire modem business



They are sent out with every kind of enclosure; pamphlets and

leaflets, order blanks, samples, pictures, return post cards, and many


The well-written letter has a major advantage over all other media

it is directed personally to an individual. If it designed to please and flatter

him rather than to irritate him as an invasion of his privacy, it commands

his attention for a little while perhaps just long enough to motivate him to

do what the writer wants him to do.

Mail is a personal thing. A person  likes to receive a letter written for

him as well as addressed to him. He likes to express regard for him ,offer

him a better job, make a promise or enclose a cheque. When a publicist

sends out a letter written for the client's benefit rather than for the

recipient's, privacy is being presumed upon. The recipient may resent it.

He may throw the letter away without reading it, or read it only to turn

against the writer.

Individually written and addressed letters have long constituted (he

backbone of international communication. Offset letters are being used

in increasing volume to establish a direct speedy line of communication

with specific publics- Letters are used on a regular or spot-news basis to

reach employees, dealers, alumni, or workers in a fund-raising or

legislative campaign.

The Telephone


A telephone call is more effective than a letter as a last minute

 reminder or an incitement to action. The telephone is good

fo getting a person to do something he should do although he might prefer

not to such as attending a meeting. He can dodge a letter more easily than

the personal commitment of a personal conversation. But for a technical

or monetary commitment both parties will find it advisable to put it in

writing to seal the telephone agreement.


The secret of success in a large-scale telephone campaign is to

obtain reliable telephone operators - people with pleasing telephone

personalities and the persistence to keep after each number until they

actually reach the proper party and drive the message home.

The maximum effect is obtained in a telephone drive when every

prospect is reached over the phone by a personal acquaintance. The

telephone being an instrument of human contact, courtesy and tact in its

use are important in winning the understanding and goodwill of the person

on the receiving end. The telephone personality of an organization and its

employees is a vital aspect of its relations with the entire community, with

many different publics, and with every individual connected by phone.


A glaring telephone discourtesy is to have a secretary put through a

call and then hold up the party being telephoned because the caller has

become tied up with something else. It is better for people in business to

make their own calls.

People in business can win goodwill by answering their own tele-

phones if possible, it is not pleasant telephone manners to have a secretary

ask every caller 'Who's this? 'Who are you with? and  What's the call about?




Word of Mouth

Word of mouth spreads like wild fire. If the subject and content are

right, it can burst into spontaneous combustion just as an entire forest may

suddenly be overrun by conflagration. Through word of mouth, rumour

and innuendo may spread with extreme speed and spontaneity if the

subject is close to the emotion of people. Feeling and thought must quickly

take wing on word of mouth. In stimulating a word-of-mouth campaign

the important thing is to present subject matter of such interest as to cause

people to repeat it to others.


Word of mouth is perhaps the most subtle of publicity tools. It takes

the form of gossip and slander at times if timely action is not taken to

control it. Though it is the hardest to control, all our efforts need to be

made. Its manipulation is not subject to cut-and dried mechanics, as is the

case with so many publicity media and instruments. The things that

contribute to word-of-mouth circulation are:


1. A spectacular and successful event or product.

2. A spectacular publicity or activising campaign.

3. A good catchword or slogan.

4. Capitalising on a mass trend or catchword.




The commercial field has long made good use of newsletters. These

have a bright future. Newsletters tend to fit the times these days. People

have fragmented interests. There are certain things they want to know a

lot about, and other things they don't want to hear anything about.

Newsletters have the advantage of speed. They are quick to read.

The public relations use of newsletters is spreading rapidly into non-

profit fields as well. Associations and professional societies particularly

find the formal effective. Its use in politics and lobbying is burgeoning.

With this format, users can reach constituents quickly on matters having

both urgency and importance. The person-to-person nature invites



Post Cards


Post cards are quick and easy to prepare, quick and easy for the

recipient to absorb, economical to mail to constituents and an effective

adaptation of direct mail to reach large numbers of people with a message

that can be punched home in a paragraph.


In many campaigns, a large number of individuals can be stimulated

to sign and then send post cards to their own friends and contacts. This

personal touch has more influence with the recipient than would a

communique from a stranger.


Public Address System


Public address systems at meetings, shows, gathering of employees

or mass audiences of any kind make it possible mechanically to project he

human voice before a large number of people.

Mounted on a mini truck or other mobile auto, the public address

system can be transported from place to place, presenting speakers and

programmes as it goes, and reaching a widely distributed audience. Sound

tracks can also be rigged up at programmes in lieu of a permanently

installed public address system. A portable bullhorn affords great mobility

wherever amplified sound is needed.


A recording makes it possible to 'capture' a speech or radio

programme and replay it by radio before an audience or over a public

address system anywhere. Some recordings are made on the spot at

special events. In other instances, special programmes are deliberately

produced at are cording studio.




Charts are by far the most-used visual aid. A chart may be painted,

printed or drawn. It must be large enough and simple enough to be seen

and comprehended in the presentation setting.


Flannel Boards


Flannel Boards consist of aboard covered with felt. Sticky-backed

visuals are placed on the surface, allowing a speaker to put some

movement and flexibility into an otherwise static presentation.


Magnetic Boards

Magnatic Boards are much like flannel boards, except that magnets

permit the use of heavier three dimensional visuals.


Video Cassette, Audio Cassette and Disc Recordings


These are useful in overcoming some of the difficulties of working

with a diffuse and loose-knit organisation. They assure that all concerned

get exactly the same message with the desired visual and/or audio

emphasis. Generally, these video cassettes, audio cassettes or disc

communications, though carefully prepared, are modest in technique.

Intentionally, they do not have the ambitious-or cost-associated with full

scale productions.




An executive or a demonstrator can write his 'blackboard' notes

across a longdistance through a transmitter unit hooked up by telephone

lines with a projector unit and screen.



Tele Lecture


This is a useful technique for making an audio/visual presentation at

a distance. With the help of the telephone company there is a hook-up

from a speaker's office, a meeting or classroom, where visuals can be

shown while the speaker is heard. Members of the audience can question

the speaker through a two-way hook-up. This permits the speaker to

'appear' at many locations without the full time or expense of going there,

and it permits remote groups to engage speakers they otherwise would not





It sends between distant cities via telephone lines, exact copies of

blueprints, layouts, and other visual materials- It is now used increasingly

to transmit copy between the offices of an agency and clients or between

an organisation and a communications medium.

Planning Process of PR



Public relations is not merely a process of getting stories and pictures into newspapers. It is much more. It has to be properly planned, orderly executed, and a number of details need careful attention. Public relations costs money, requires manpower, needs expertise, and consumes time and resources. So it should be

well planned and executed in an orderly manner.


PR Objectives


The first step is to set out clearly the PR objectives before

any campaign is launched. The publicist must have a clear idea

as to what is intended to be achieved. His approach should be

positive and purposeful:



The next step is to decide who is the audience to be reached i.e. local,

regional, national, or international. And apart from geographical

area, it should be considered if any specialized audience or a

section of the community or professional people is also to be




            After deciding the public the company has to decide what message they want to pass through the campaign, what is it they want the people to know about them or what they want to tell or inform the public about.



A strategy is a long term planning or the methods that a company adopts to make itself a successful company. For a PR campaign also strategies are required to be formed to so that they can create an impact or impression  in the minds of the people; as well as they can build a fair and favourable image in the market.



Along with a good strategy a company also needs to use some very good tactics for it’s campaign because there are competitors in the market and the company has to stand on top of all of them.


Time Scale

The public has to decide the time scale in which they will complete the campaign. They have to set a specific time. Also the decision about the commencement of campaign, duration, repetition, etc. is to be made well in time.



The publicist has also to think about the resources in terms

of money and staff available to him. The campaign has to be

planned keeping in view the resources which the publicist would

be able to mobilize.



Selection of Media/Resources

Another point that requires a decision is about the media to be

employed for the campaign: whether publicity is to be conduct-

ed with one medium or more than one or through multi-




After deciding upon the above things the publicist should evaluate the whole process to check whether everything is properly being done or not or whether they have to add anything else or not, etc.



After evaluation again there should be a review of the entire thing to give it a final check.



After the campaign there should be an analysis of the entire process sp that they will come to know whether the campaign was successful or not and if not then where it went wrong. If any draw back’s are pointed out then again the whole process is repeated from the point of identifying the public’s.



Profile Of LIC


Life Insurance Corporation Of India was formed on 1st September 1956. It can be said that with the formation of LIC, utilisation of peoples money invested in Life Insurance for planned economic development took roots. One of the reasons/objective of Nationalisation of life insurance industry was channelising of its funds for the benefit of the community at large.



"A trans-nationally competitive financial conglomerate of significance to societies and Pride of India" -



"Explore and enhance the quality of life of people through financial security by providing products and services of inspired attributes with competitive returns, and by rendering resources for economic development.”

LIC operates all over India. It has :-

            -7 Zonal offices

            -100 Divisional offices

            -2048 Branch offices

            -6,28,301 Agents


Objectives Of LIC:

  1. Spread of Life Insurance widely an in particular to the rural areas an to the socially an economically backward classes with a view to reaching all insurable persons in the country and providing them adequate financial cover against death at reasonable cost.
  2. Maximise mobilisation of  people’s savings by making insurance-linked savings adequately attractive.
  3. Conduct business with utmost economy and with the full realisation that the money’s belong to the policy holders.
  4. Act as trustee’s of the insured public in their individual as well as collective capacities.
  5. Meet the various Life Insurance needs of the community that would arise in the changing social and economics environment.
  6. Involve all people working in the corporation to the best of their capability in furthering the interest of the insured public by providing efficient service with courtesy.
  7. Bear in mind, in the investment of funds, the primary obligation to its policy holders, whose money it holds in trust, without losing sight of the interest of the community as a whole; the funds to be deployed to the best of advantage of the investors as well as the community as a whole, keeping in view the national priorities and obligations of attractive returns.
  8. Promote amongst all employees and agents of the corporation, pride and job satisfaction through discharge of their duties with dedication


Products Of LIC


Before any PR campaign is started or planned it is necessary to know the products of that organisation.             


          LIC has a variety of insurance plans to choose from. These plans cater to all categories of people and to their diverse needs. The plans are simply unmatched in reliability, benefits and in providing happiness and security.


  • Ø Group Insurance Scheme:

    Group term Insurance Scheme

    Group insurance scheme in lieu of EDLI

    Group gratuity scheme

    Group super annuation scheme

    Group savings linked insurance scheme

    Group leave encashment scheme

    Voluntary retirement scheme



  • Ø Social Security Scheme

    Janshree Bima Yojana.

   Swaranajyoti Gram Swarojgar  Yojana.
























Subsidary Companies Of LIC.


v    LIC Mutual Fund And Jeevan Bima Sahayog Asset Management Company Ltd.

The Lic mutual fund was set up in june 1989 as separate trust by LIC of India with a view to providing accessibility of various investment media including the stock markets to all sections of investors, particularly the small investors in rural and semi-urban areas. For LIC Mutual Fund schemes, Jeevan Bima Sahayou Asset Management Company Ltd (JBS AMC) incorporated on 20th April 1994, acts as Investment Manager.


v    LIC Housing Finance Limited.

Incorporated on 19th June 1989   under the Companies Act 1956—main objective of the company is to providelong term finance for construction/ purchase of individual houses/flats.  The Company has 6 Regionaloffices & 67 operating offices alongwith 100 Extension ?Counters & Camp offices, making it the housing finance institution with the widest marketing network in the country andis amongst the premier Housing Finance Companies in our country.


v    Life Insurance Corporation (International) E.C.

The company was established in 1989 at Bahrain with the following broad objectives:

  1. To cater for the insurance needs of expatriate Indians in theGulf by issuing  nsurance policies in US $.
  2. To provide insurance services to the holders of Indian /Registered policies of LIC of India currently residing in Gulf.
  3. To help Non-Resident Indian to have their “Own Home Back Home” through loans from LIC Housing Finance Limited.





Corporate Policy Of LIC On Public Relations


 Public Relations aims at building-up and maintaining sound, effective and productive relations with the public so as to help the organisation to understand and interpret the  environment as also help the public and the society at large to appreciate the performance and limitations of the organisation. Public Relations has the responsibility to build and maintain two-way relations between the Public and the Organisation at all levels.


The Public in the case of LIC includes:


A. levels of employees and agents.


B. Customers.


C. Government: Central, State & Local bodies.


D. Media, Press, T.V., Radio & Agency-owners and correspondents and


E. Citizens at large.


A clearly laid down Public Relations Policy, therefore, is essential to set the goals, indicate the strategies and give proper direction to all levels in the area of Public Relations.



Establish understanding and develop awareness of mutual aspirations of LIC and the Public.



1. Promote within the Corporation greater awareness of the changing environment and

the need to align the corporate policy to the emerging situation.



2. Help fashioning, within the constraints, its policies, programmes, practices and

products to meet the expectations of the Public. Help the public to appreciate the

performance and the limitations of LIC.


3. Make PR occupy the front seat in the organizational set-up.



1. Develop excellent relations with the totality of the media-print, electronic and agency owners and reporters by regular exchange of information with them.


2. Establish relations-and develop understanding with the Govt. - Central, State &

Local bodies through legislators and Govt. officials.


3. Develop full understanding with the workers-employees at all levels and agents on

organizational goals, policies, practices and programmes.


4. Develop an effective system of communication with the departments and operating

units on the environment and on implementation of policies.


5. Build an atmosphere of goodwill and understanding inside and outside the organization leading .to better appreciation of the Corporation's policies and performance.


6. Help to evolve an effective machinery for quick and satisfactory redressal of grie-

vances of the public.


7. Help to develop an image of LIC as a responsive organization,


8. Devise methods for opening up channels of two-way communication with various

publics of the Corporation.



Action Plan


1. Keeping the objectives, philosophy and the strategies in view, drawing-up annual PR plans by Branches, Divisions, Zones & Corporate Office.


2. Develop an effective system of periodical reviews of PR Plans at all levels - B.O.,

D.O., Z.O. and Corporate.


3. Develop streamlined methods of systematic dissemination of the information re-

levant to each of the publics.


4. Develop streamlined methods of receiving messages/feedbacks from the totality of

the publics.


5. Formation of PR Advisory Committees at D.O., Z.O. and C.O. Organize PR depart-

ments in the C.O., Z.O.s and D.O.s for realization of the goals, and develop a nucleus

in Branches also.


6. Organize events like inauguration of new B.O., D.O., Z.O. or any arm of the Corporation (diversification) etc. as public functions to project corporate image.


7. Actively participate in at least one important scheme in each of the States and in two or three national level schemes to help improve the quality of social life and establish the social relevance of LIC.


8. Develop a task-plan in respect of the above strategies.



Publicity is a method of mass communication used for product launch product promotion, communicating pricing mix, consumer education, countering competition

etc. LIC's publicity should be impressive, attractive and in conformity with the national advertising policy.



Publicity should be cost-efficient and of high quality and should bring about money's worth through a system of integrated communication.




1. Promote the Corporation's products, the whole line of products, including the pricing mix.                                                         


2. Educate the customers to facilitate more efficient service and appreciation of Cor-

poration's limitations.


3. Meet the challenges of competition.


4. Promote the Organization, enhance the Corporate Image.


5. Make publicity occupy the front seat in the organizational set-up.




1. Organizing Publicity Department in the C.O., Z.O. and D.O., for realisation of the

goals. Develop a nucleus in Branches also.


2. Developing a system of co-ordinating the publicity programmes with marketing



3. Developing a system of co-ordinating the publicity programmes with the emerging competition.

4.  Developing streamlined methods of receiving feedback to assess the effectiveness of publicity campaigns.


Action Plan


1. Keeping the objectives, philosophy and the strategies in view, drawing-up annual PR plans by Branches, Divisions, Zones & Corporate Office.


2. Develop an effective system of periodical reviews of PR Plans at all levels - B.O.,

D.O., Z.O. and Corporate.


3. Develop streamlined methods of systematic dissemination of the information re-

levant to each of the publics.


4. Develop streamlined methods of receiving messages/feedbacks from the totality of

the publics.


5. Formation of PR Advisory Committees at D.O., Z.O. and C.O. Organize PR depart-

ments in the C.O., Z.O.s and D.O.s for realization of the goals, and develop a nucleus

in Branches also.


6. Organize events like inauguration of new B.O., D.O., Z.O. or any arm of the Corporation (diversification) etc. as public functions to project corporate image.


7. Actively participate in at least one important scheme in each of the States and in two or three national level schemes to help improve the quality of social life and establish the social relevance of LIC.


8. Develop a task-plan in respect of the above strategies.



Now let us see the PR activities at LIC


Public Relations Activities At L.I.C.



Press conference & interview are arranged periodically by

all L.I.C. offices - ie , Central, Zonal, Divisional and Branch offices at the

time of launching any new scheme and to inform about the policies ,

programmes and activities to the press so that it can be publicised.



LIC has its own web site which provides information

 about LIC and its subsidiaries and  the products offered by them .



With a view to providing quick and accurate service its

customers LIC has introduced on-line service through front - end

terminals in 1993 branches and soon all our customers will be able to

benefit by this .




LIC has established an elaborate Grievance Redressal

Machinery in order to deal with problems of customers . The grievance

redressal cells are operative at all levels ie. Branch, Divisional, Zonal and

Corporate offices . Specially designated officers attend to policyholder's




LIC has organised a massive rally to pay homage  martyrs of Kargil to provide moral support to the Indian army.


PR And Publicity Conferences

PR And Publicity Conferences  arranged  at the central office in which the Chairman emphasised the need to reposition the organisation the organisation in the emerging cooperative scenario with the help of revised PR and publicity strategies because it was found out by a survey that the level of customer satisfaction is not very high.


Claim review committees

A claims review committee was being formed  at the corporate level with a retired Judge as one of the members and it handles grievancs arising out of reudiation of claims etc. Similar committees are also constituted at Zonal level.  


Press Releases

Press releases regarding important news are released from time to time so that people are kept informed and they know about them.


Customer Meets

Periodical customer meets are organised at Divisional and Branch level to facilitate greater interaction with policyholders.


Publicity Pavilion

Publicity Pavilion are arranged to display information about PR and Publicity  activities of LIC.


Consumers Affair Committee

A high profile committee has been constituted by the Central office with eminent persons from the consumers movement being its member to advice and guide LIC on maters concerning consumer interests.




LIC arranges its various schemes and exhibitions so that it can display its various schemes and plans .


Citizens Charter

The corporation has adopted a Citizens Charter wherein commitments have been made to its customers for higher standards in servicing.



Seminars are also arranged by LIC so that they can display their policies and plans .


Free Phone Call Facility To The Policy Holders

A unique facility of free phone call service is being provided to the policy holders of Mumbai city to enable them to have easy access to grievance redressal  officers over the  phone.



LIC sponsors man y events like chess tournaments table tennis tournaments for the employees and also for the general public. It has also sponsored a health camp organised by ‘Masoom’ – an organisation of understanding and fraternity.


Distribution  Of Dairies And Calendars

LIC distributes dairies and calendars to its employees and also to the general public every year.


Publicity Stalls

Publicity stalls are been put up by LIC at different fairs and melas to publicise the corporation and its schemes and plans.




Public Functions

Inauguration of new offices helps in communication as well as in enhancing the image of the corporation.


Advertisement In Newspaper And Magazine

Advertisement about LIC’s products, activities and policies is published in newspapers and magazines.


House Magazine –Yogkshema

Yogkshema is the house magazine of LIC. It provides information about the corporation , its activities , policies an programs.


Advertisement  At Railway Station and Airport

Posters and banners are set up at strategically important public places such as Airports ,Railway stations ,Bus terminals ,shopping counters an at the reception counters of the business premises. This enables the policy holders to access information about LIC & its products etc.


Insurance Week

An insurance week was arranged by LIC through which people were exposed to various insurance schemes of LIC.


Advertisement On Radio satellite channel

Advertisement about LIC are frequently been telecast on radio and satellite channel.


Advertisement At Kumbh Mela

LIC has also advertised about its products and the corporation even in Kumbh Mela.


Training Programmes

Training programmes are arranged by LIC for its  employees so that they can be trained for the purpose of public relation activities.



Meetings of Development officers are arranged by LIC to train their employees for public relation activities.



Public Relation came into existence by the  belief that if we do something good for people then only the people  Will say good about the organisation. Today's is a age of competition. And to remain firm in the competition depends on how efficiently the

Organisation manage its PR & project the company's image .


Public Relation will not sell goods and Services but it is bound to create an atmosphere which will make the free enterprise , a reponsible enterprise . Public Relations , in fact Will prove to be the most effective tool for communicating with the

People who are still remote from industry for convincing them that

Corporate objectives are ultimately in the interest of the public .


The PR Mantra has now became pervasive. Neither a individual nor the organisation & not even the government Or a UN body can thrive or sustain in this age without effectively strategising PR.



  • Principles of Public Relations.

-         C.S. Rayudu.

-         K.R. Balan.


  • Hand Book of PR in India.

-         D.S. Mehta.


  • The Art And Science of Public Relations.

-         Anne Gregory.





  • LIC
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