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Communication Skills






Department of Mass Communication





Virtual University of Pakistan






























Effective Communication

Learning Objective:


  • To provide students with the opportunity to apply the concepts regarding elements of effective writing to the routine life communication.


  • To develop the analytical thinking and writing skills among students




It's well known that good communication is the foundation of any successful relationship, be it personal or professional. It's important to recognize, though, that it's our nonverbal communication our facial expressions, gestures, eye contact, posture, and tone of voice that speak the loudest. The ability to understand and use nonverbal communication, or body language, is a powerful tool that can help you connect with others, express what you really mean, and build better relationships.




Q. Watch the program of a TV anchor Dr. Shahid Masood by clicking the following link and analyze the distinct nonverbal communication skills of the anchor in terms of the following parameters.


  1. Appearance


  1. Facial Expressions


  1. Eye contact


Describe each part with valid reasons and examples by relating it to the given video.


(Marks: 5x3)







MCM301             Communication Skills                                                                      VU


Q. Enlist the five main categories of feedback in an appropriate order with brief detail of every category.




Marks: 5


Learning outcome:


  • Students will be able to know about feedback process in an appropriate way.


  • Students will be able to raise their level from layman listeners to a communication expert who is equipped with the formal analytical skill.


  • Note: Copied material will be graded “Zero”.






Opening Date and Time


May 10,

2016 At 12:01 A.M. (Mid-Night)

Due Date and Time


May 18, 2016 At 11:59 P.M. (Mid-Night)



Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.


Important Instructions:


Please read the following instructions carefully before attempting the assignment solution.




  • Make sure that you upload the solution file before the due date. No assignment will be

accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines:


  • Use the font style “Times New Roman” and font size “12”.


  • It is advised to compose your document in MS-Word 2003.


  • Use black and blue font colors only.


Solution guidelines:


  • Every student will work individually and has to write in the form of an analytical assignment.
  • Give the answer according to question, there will be negative marking for irrelevant material.


  • For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.


Rules for Marking:


Please note that your assignment will not be graded or graded as Zero (0) if:


  • It has been submitted after due date


  • The file you uploaded does not open or is corrupt

Views: 4755


Replies to This Discussion

solution bej day ap?

Read Below

jnb ab tu 2 hour guzar gye :(

Assignment solution, please do it in your own words.

kahan he solution ?


Read Below

Dear All,

Please read below the assignment:

1) Nonverbal communication is a communication which does not require words. It is a language of symbols. When we talk we communicate with words and symbols. Always remember that symbols are more understandable than words. A small baby and infant is the true example of nonverbal communication. How a child communicate with his mother and how she understands what he is asking for. This way of communication remains with the person for the whole life.

Whenever a person say something and his actions are opposite always actions were understood not words. Words does not have meaning, we give meaning to words.


How a person look like? What dress he/she is wearing? Is his dress ironed and clean? His haircut, grooming everything counts. Actually we tell people from our appearance how to deal with us and at what level.

Good dressing, Polish shoes, suit with tie, light make up, loose or tight dress every thing communicate and tell about us. It also create credibility and trust worthiness among people.

Facial Expression (Face never speaks lie.)

Face is a real picture of a man. Whatever you think it appears on your face. Even if you say everything is fine people will not believe you, because your face tells them another story. Your words will not be accepted over your expressions.

Your eye movements, face muscles contractions and relaxations are automatically act according to the situation. If you are happy, smile comes on the face and color match the smile. If you are sad face color changed and muscles act accordingly. In danger the face becomes pale and you see fear on the face.

Eye Contact:

They are the most useable human part in communication. You can communicate any information through eyes. It express a persons desire when he wants to talk to you or want to avoid you.

When meeting new people and you maintain eye contact it shows your attention to them. If you look around when they say, it means you are not interested to listen them.

While discussing something if you look around or focus on something it shows your imagination and going back to the history. Eyebrows shows amazed or shocked movements. 

Remember eye communication is sensitive across cultures. In western cultural maintaining eye contact show confidence. But in Asian culture it shows disrespect when you are talking to your elders.


Feedback is very important in communication. It tells you that your message is received by the sender. Did he understand and interpreted properly or not. 

Five categories of feedback are below:

1) Evaluation: It helps you to evaluate that how much your message is understood. what went wrong if not reached properly.

2) Interpretation: Did receiver interpret your message in the same scenario as you send to them. Did they translate properly its important.

3) Support: To seek support or asking for assistance.

4) Probing: Enquire more to understand the message. Or asking more clarification to.

5) Understanding: Trying to find out what sender means and up to what extant.



Dr. Shahid is wearing shirt and jacket. His hairs are nicely combed. His has done his shave. This all communicate that he is well respected and know in his profession. He likes cleanliness. He feels easy in the studio and did not get nervous while facing camera this show his confidence and credibility.

Facial Expression

He smiles at female anchor when asked about the morning show. His face expression changes when telling her how the morning show started, who and where started. His face muscles contract and expanded when talking about media rating and the volume of business involved in it. His eyebrows comes close in the middle to show disliking. He  expands them showing amaze and state of shock.

Eye Contact:

Look at his eye contact movements. He looked at the female anchor to show that whatever he is saying is true and based on facts. He also looks in the front or upwards when recalling history and explains details.


thanx :)

God bless you



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