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SEMESTER FALL 2012
ASSIGNMENT 01
MCM301 Communication Skills
Levels and Types of Listening
LEARNING OBJECTIVES:
 To provide students with the opportunity to apply the concepts regarding levels
and types of listening to the routine life interactions.
 To develop the analytical thinking and judgment skills among students to identify
the levels and types of listening in practical life.
LEARNING OUTCOMES:
 To develop the skill of critically analyzing and judging journalists and politicians
in a communicative context.
 To raise their level from a layman listener to a communication expert who is
equipped with the skill to analyze the talk shows and current affair programs in
the true context.
ASSIGNMENT TASK:
Listen the interview of Chairman Pakistan Tehreek e Insaaf, Imran Khan by famous TV
anchor, Sayyed Talat Hussain Naqvi, at this link (http://www.pakfiles.com/watchshow/
NDgwNzY=/Live-With-Talat-9th-October-2012) and answer the following
questions after the careful listening:
QESTIONS:
1- Which level of listening Chairman Pakistan Tehreek e Insaaf, Imran Khan is
involved in? Justify your opinion with logical arguments. (7.5marks)
SOLUTION:
Chairman Pakistan Tehreek e Insaaf, Imran Khan is involved in protective listening
throughout the interview. He remained calm and composed throughout the interview. Mr.
Talat Hussain tried to flare up his emotions and many times became aggressive but Mr.
Imran Khan pulled himself back to the protective listening. He cut himself off from the
aggression of the speaker which could have the possibility of engraving him. He did not
react to the blames and criticism posed at him or his party. Throughout the interview,
anchor tried to provoke him but Imran Khan did not immediately flare up instead he kept
on protecting himself while focusing on what he intended to convey in a light manner.
2- What type of listening Journalist Sayyed Talat Hussain Naqvi is involved in?
Justify your opinion with logical arguments. (7.5marks)
SOLUTION:
Journalist Mr. Talat Hussain was engaged in the critical listening because he was in a
state of evaluating and his focus was more on questioning instead of just actively
listening to guest speaker. He was more likely to judge the interviewee, Mr. Imran Khan
by critical questioning in order to evaluate the facts and fallacies. Instead of just
accepting the opinions and versions of reality of speaker, he kept on deriving questions
from his answers to in order to explore the truth behind the manipulated statements. He
was very focused on the content and context which showed his tendency to evaluate the
speaker. He did not filter out messages; he picked each and every point of the speaker
and questioned it to analyze and find out inconsistencies.

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“Communication Skills (MCM301)”
Assignment 2                                                  Marks: 15

Assignment Topic 
To Effectively Convey Disappointing News In a Letter. 

Scenario: 
In  your  professional  life,  you  will  face  a  variety  of situations  when  you  will  have  to  write a  letter  to
communicate any disappointing news to your receiver. In such situations, your success will depend on
how successfully you write the refusal in an innocuous way.
 
Suppose you are a film producer and produced spectacular films on different social issues prevailing in
our  society.  You  have  received  an  invitation  for  a  workshop  from  XYZ  University.  This  University
arranges the workshop on Film production for its students of mass communication yearly and invites
the  same  producer  to  deliver  a  special  lecture  on  it.  Unfortunately,  you  are  unable  to  attend  the
workshop this year due to your other professional commitments. 
Task:
Your task is to:
  Write a letter of refusal to that invitation by keeping in mind the elements of effective written
communication.
 LEARNING OUTCOMES:
 
  Students will be able to write the refusal letters in an appropriate way.
  Students will be able to raise their level from a layman writer to a communication expert who is
equipped with the formal writing skill. 
 
Note:
Copied material will be graded   “Zero.”  
Important Tips
1.  This Assignment can be best attempted from the knowledge acquired after watching video
lectures and reading handouts as well as recommended text book).  
2.  Video lectures can be downloaded for free from http://ocw.vu.edu.pk/

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