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Persuasion and Direct Speech
Suppose you are invited to deliver a speech in a social gathering to motivate people for
participating in a cleanliness drive and disease prevention campaign.
Considering the given scenario, answer following questions:
Q.1. List down any 08 key arguments which you would use to persuade your audience.
The arguments should be mentioned in the form of speech.
 Give a brief introduction. Marks: 02
 Mention the arguments. Marks: 08
 Conclusion. Marks: 02
Write a direct request letter for the replacement of a newly purchased X-Ray Machine from
XYZ suppliers. Your letter should be concise and concrete in wording.
Follow the given guidelines while writing your letter.
a. Mention that why you want to replace your X-ray Machine
b. Discuss the specification required.
c. Mention that how the replacement will benefits you.
d. Discuss warranty on new Machine.
e. A courteous closing. Marks: 08
Note: Copied material will be graded“Zero”.
Opening Date and Time 16thJan, 2018 At 12:01 A.M. (Mid-Night)
Communication Skills MCM301
Department of Mass Communication
Virtual University of Pakistan SEMESTER FALL 2017
Due Date and Time 22ndJan, 2018 At 11:59 P.M. (Mid-Night)
Note:Only in the case of Assignment,24 Hrs extra / grace period after the above mentioned
due date is usually available to overcome uploading difficulties which may be faced by the
students on last date. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
 Make sure that you upload the solution file before the due date. No
assignment will be accepted through e-mail once the solution has been
uploaded by the instructor.
Formatting guidelines:
 Use the font style “Times New Roman” and font size “12”.
 It is advised to compose your document in MS-Word 2003.
 Use black and blue font colors only.
Solution guidelines:
 Use APA style for referencing and citation. For guidance search “APA
reference style” in Google and read various website containing information for
better understanding or visit
 Every student will work individually and has to write in the form of an analytical
 Give the answer according to question, there will be negative marking for
irrelevant material.
 For acquiring the relevant knowledge don’t rely only on handouts but watch
the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
 It has been submitted after due date
 The file you uploaded does not open or is corrupt

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Replies to This Discussion

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions. Read More>>

Discussed & be touched with this discussion. After discussion a perfect solution will come in a result at the end.



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koi to discuss kro kl last date ha

Question one main introduction dana hai.

Salam. guys today is last date for mcm301 please share your idea regarding Q. 1

any idea ??? 

Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....

sir Q1 me  introduction tak to samjh ata hai us k bad 8 points likhne hai wo .. to wo no. wise likhne hai ? or ak point to zada se zada 2 line k hongye ... 


a. Mention that why you want to replace your X-ray Machine
b. Discuss the specification required.
c. Mention that how the replacement will benefits you.
d. Discuss warranty on new Machine.

is me replace krne ki waja likh le par is specification ? or warranty ki kese likhe ??

Wait Till last 3 hours of Assignment.
I will share solution Link

We can use to persuade audience:

1. Nonverbal Communication. ...
2. Clarity and Concision. ...
3. Friendliness. ...
4. Confidence. ...
5. Empathy. ...
6. Open-Mindedness. ...
7. Respect.
8. societal health
9. community wealth
10. sport
11. Education
12. Religion
13. personal health. 14. personal wealth. 

Wrong point. Not related to assignment

idea solution for Q#2


Organizing persuasive speeches
ƒ Problem-Solution - first, show the existence of a problem, then present a solution
ƒ Problem-Cause-Solution - identify the problem; analyze the causes of the problem; present a
ƒ Comparative Advantages- each main point explains why a speaker's solution to a problem is
preferable to other proposed solutions (used when the audience agrees a problems exists)
ƒ Motivated Sequence- good for speeches that seek immediate action
Principles of persuasion
While preparing persuasive speeches, keep in mind that people are more likely to change their behavior
ƒ the proposition asks for a small change rather than a large change in their lives (e.g., trying one vegetarian meal rather than becoming total vegetarians).

ƒ the change will benefit them more than it will cost them. Consider the costs to the audience in
terms of money, time commitment, energy, and skill.
ƒ the change meets their needs. Needs vary in different communities, in different schools, and in
different individuals.
ƒ suggested change is approached gradually in the talk. Move from arguments which the audience
will find most acceptable to those which the audience will find more difficult to accept.



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