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TOPIC
Persuasion and Direct Speech
Suppose you are invited to deliver a speech in a social gathering to motivate people for
participating in a cleanliness drive and disease prevention campaign.
Considering the given scenario, answer following questions:
Q.1. List down any 08 key arguments which you would use to persuade your audience.
Guidelines:
The arguments should be mentioned in the form of speech.
 Give a brief introduction. Marks: 02
 Mention the arguments. Marks: 08
 Conclusion. Marks: 02
Q.2.
Write a direct request letter for the replacement of a newly purchased X-Ray Machine from
XYZ suppliers. Your letter should be concise and concrete in wording.
Follow the given guidelines while writing your letter.
a. Mention that why you want to replace your X-ray Machine
b. Discuss the specification required.
c. Mention that how the replacement will benefits you.
d. Discuss warranty on new Machine.
e. A courteous closing. Marks: 08
Note: Copied material will be graded“Zero”.
Schedule
Opening Date and Time 16thJan, 2018 At 12:01 A.M. (Mid-Night)
Communication Skills MCM301
Department of Mass Communication
Virtual University of Pakistan SEMESTER FALL 2017
ASSIGNMENT NO.3 MARKS:20
Due Date and Time 22ndJan, 2018 At 11:59 P.M. (Mid-Night)
Note:Only in the case of Assignment,24 Hrs extra / grace period after the above mentioned
due date is usually available to overcome uploading difficulties which may be faced by the
students on last date. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
 Make sure that you upload the solution file before the due date. No
assignment will be accepted through e-mail once the solution has been
uploaded by the instructor.
Formatting guidelines:
 Use the font style “Times New Roman” and font size “12”.
 It is advised to compose your document in MS-Word 2003.
 Use black and blue font colors only.
Solution guidelines:
 Use APA style for referencing and citation. For guidance search “APA
reference style” in Google and read various website containing information for
better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
 Every student will work individually and has to write in the form of an analytical
assignment.
 Give the answer according to question, there will be negative marking for
irrelevant material.
 For acquiring the relevant knowledge don’t rely only on handouts but watch
the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
 It has been submitted after due date
 The file you uploaded does not open or is corrupt

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Replies to This Discussion

Question No 1 Solution:
Communication is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules. 
Listening. Being a good listener is one of the best ways to be a good communicator.
Nonverbal Communication. ... 
Clarity and Concision. ... 
Friendliness. ... 
Confidence. ... 
Empathy. ... 
Open-Mindedness. ... 
Respect.
The ability to communicate effectively with superiors, colleagues, and staff is essential, no matter what industry you work in. Workers in the digital age must know how to effectively convey and receive messages in person as well as via phone, email, and social media.

 I would like to speech on cleanliness. It is the serious topic and needs high level social awareness. People in the developed countries (Western Europe and North America) never depend on the authorities sweeping as they never dirt their roads or surrounding areas. They do themselves on daily basis. We too have to take such effective steps to clean our country. We should not wait any authority sweeper that he/she will pick up the broom and clean our surrounding areas and roads.
First we should not make public places dirty and if it happens, we have to clean it as only we are responsible. This responsibility needs to be understood by every Pakistani citizen. There is need to change our mentality as only this can keep Pakistan clean. Lots of cleaning resources and measures cannot be effective enough to keep Pakistan clean until we change our mind that whole country is like our home and we need to keep it clean. It is our property, not other’s. We need to understand that, a country is like a home in which various family members live in joint family.
As we suppose that, things inside the home are our own property and we never make them dirty and spoil. In the same way, we need to suppose that, everything outside the home is also our own property and we should never make them dirty and keep clean. We can change the drastic situation of our country through collective ownership. Instead of infrastructure improvements, effective plants for wastes treatment from industries, agriculture, and other fields, laws and rules by government, etc; we need to think and consider our own responsibility using our own mind and effort. It is not the responsibility of government only; it is the collective responsibility of each and every Pakistani citizen.
It is true that we cannot clean the whole country in a day or year, however; it will be our big hand if we stop making filthy the public places in Pakistan. It is our responsibility to stop ourselves as well as others who are making Pakistan’s public property filthy. As we generally see in our family that, every member has some particular responsibility (someone for sweeping, someone for cleaning, someone for bringing vegetables, someone for outside works, etc) and he/she has to do that timely in anyway. Just like that, if all the Pakistani take responsibility (of cleanliness and prevent from getting dirty) for small space in the surrounding areas, I think that, the day is not so far when we will see cleanliness everywhere all through the country.
Before starting any cleanliness drive, we have to make sure that we have a clean mind first. Cleanliness is not only necessary to get good impression from others; however it is very important for the healthy mind, body, spirit, and environment. As we care for our body to be clean, we must care for our country too.
Thank You.
Question No 2 Solution:
March 21, 2014
Subject: Request letter for an X-ray Machine
Dear Benefactors & Donors,
The Kim Long Charity Clinic is located at 36 Kim Long Street, in Hue City. Kim Long was founded in 1992 by the Sisters of The Daughters of Mary Immaculate in Hue-Vietnam. It is a non-profit organization with the primary purpose of serving the poor,
especially those who cannot afford to pay the high costs of medical examinations and treatments. Presently, we provide free medical exams and treatments for every patient, and free home delivery of medicine. We also provide free basic check-ups, with a minor charge for X-rays, Ultrasound, Electrocardiograms, blood tests and dental services.
Our outdated and worn-out X-ray machine was generously donated by International Caritas more than 20 years ago. It was heavily used while operational, but it is now damaged beyond repair due to normal wear and tear of usage. Sadly, the Clinic has been operating without a working X-ray machine since 2009. When the X-ray machine was operational, the Clinic was able to provide the needed pulmonary x-rays for 1,016 patients from 1996 to 2009. The Clinic has been referring patients needing X-rays to other medical facilities for testing procedures since our X-ray machine became inoperative.
A new X-ray machine will enable the Clinic to serve the needs of patients with osteoporosis, arthritis, bone, spine and lung problems. The Clinic is in jeopardy of being downgraded from a full service medical care facility to a restricted healthcare facility if the much needed X-ray machine is not available; this would leave many patients without the medical care services that they rely on us to provide. We are in a difficult situation, and we urgently need your support in order for us to continue providing medical services to these patients.
We are writing to ask for your generous donation for an X-ray machine and digital system to read and analyze the data. Your support will allow the Clinic to continue serving poor patients in need of medical care services. We are confident, with God's help and your cooperation, we will be able to acquire a new X-ray machine.

MCM301 Assignment Solution 

Attachments:

One more 

Attachments:

Question No 1 Solution:
Communication is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules. 
Listening. Being a good listener is one of the best ways to be a good communicator.
Nonverbal Communication. ... 
Clarity and Concision. ... 
Friendliness. ... 
Confidence. ... 
Empathy. ... 
Open-Mindedness. ... 
Respect.
The ability to communicate effectively with superiors, colleagues, and staff is essential, no matter what industry you work in. Workers in the digital age must know how to effectively convey and receive messages in person as well as via phone, email, and social media.

 I would like to speech on cleanliness. It is the serious topic and needs high level social awareness. People in the developed countries (Western Europe and North America) never depend on the authorities sweeping as they never dirt their roads or surrounding areas. They do themselves on daily basis. We too have to take such effective steps to clean our country. We should not wait any authority sweeper that he/she will pick up the broom and clean our surrounding areas and roads.
First we should not make public places dirty and if it happens, we have to clean it as only we are responsible. This responsibility needs to be understood by every Pakistani citizen. There is need to change our mentality as only this can keep Pakistan clean. Lots of cleaning resources and measures cannot be effective enough to keep Pakistan clean until we change our mind that whole country is like our home and we need to keep it clean. It is our property, not other’s. We need to understand that, a country is like a home in which various family members live in joint family.
As we suppose that, things inside the home are our own property and we never make them dirty and spoil. In the same way, we need to suppose that, everything outside the home is also our own property and we should never make them dirty and keep clean. We can change the drastic situation of our country through collective ownership. Instead of infrastructure improvements, effective plants for wastes treatment from industries, agriculture, and other fields, laws and rules by government, etc; we need to think and consider our own responsibility using our own mind and effort. It is not the responsibility of government only; it is the collective responsibility of each and every Pakistani citizen.
It is true that we cannot clean the whole country in a day or year, however; it will be our big hand if we stop making filthy the public places in Pakistan. It is our responsibility to stop ourselves as well as others who are making Pakistan’s public property filthy. As we generally see in our family that, every member has some particular responsibility (someone for sweeping, someone for cleaning, someone for bringing vegetables, someone for outside works, etc) and he/she has to do that timely in anyway. Just like that, if all the Pakistani take responsibility (of cleanliness and prevent from getting dirty) for small space in the surrounding areas, I think that, the day is not so far when we will see cleanliness everywhere all through the country.
Before starting any cleanliness drive, we have to make sure that we have a clean mind first. Cleanliness is not only necessary to get good impression from others; however it is very important for the healthy mind, body, spirit, and environment. As we care for our body to be clean, we must care for our country too.
Thank You.
Question No 2 Solution:
March 21, 2014
Subject: Request letter for an X-ray Machine
Dear Benefactors & Donors,
The Kim Long Charity Clinic is located at 36 Kim Long Street, in Hue City. Kim Long was founded in 1992 by the Sisters of The Daughters of Mary Immaculate in Hue-Vietnam. It is a non-profit organization with the primary purpose of serving the poor,
especially those who cannot afford to pay the high costs of medical examinations and treatments. Presently, we provide free medical exams and treatments for every patient, and free home delivery of medicine. We also provide free basic check-ups, with a minor charge for X-rays, Ultrasound, Electrocardiograms, blood tests and dental services.
Our outdated and worn-out X-ray machine was generously donated by International Caritas more than 20 years ago. It was heavily used while operational, but it is now damaged beyond repair due to normal wear and tear of usage. Sadly, the Clinic has been operating without a working X-ray machine since 2009. When the X-ray machine was operational, the Clinic was able to provide the needed pulmonary x-rays for 1,016 patients from 1996 to 2009. The Clinic has been referring patients needing X-rays to other medical facilities for testing procedures since our X-ray machine became inoperative.
A new X-ray machine will enable the Clinic to serve the needs of patients with osteoporosis, arthritis, bone, spine and lung problems. The Clinic is in jeopardy of being downgraded from a full service medical care facility to a restricted healthcare facility if the much needed X-ray machine is not available; this would leave many patients without the medical care services that they rely on us to provide. We are in a difficult situation, and we urgently need your support in order for us to continue providing medical services to these patients.
We are writing to ask for your generous donation for an X-ray machine and digital system to read and analyze the data. Your support will allow the Clinic to continue serving poor patients in need of medical care services. We are confident, with God's help and your cooperation, we will be able to acquire a new X-ray machine.

Communication involves two way conversation which involves many kay arguments to persuade audience and listeners of close relation , unknown or partly known people as said topic is cleanliness and prevention of deseses, so it involves cautious and sympathy mode to deliver your message. Well dress personality,Confidence,Optimistic behaviour,Good listening of concerns,Freindliness,Sympathy,care ,Clear and conscise ,Body gestures can lead you to success.
Speech:

It is the serious topic and needs high level social awareness and attention.Developed nations never ever relies on system and authorities on social issues,every individual prticipates and develop a mutual circle to solve problems and bring stability.according to our mentioned problem,it is our social issue,we own this country and peoples related to it,are our companions and brothers.So it is our moral ethical national as well as religious issue that demands attention of all.among all developed nations,it is custom of cleanliness and taking best steps for preventions of diseases and viral problem.they clean there house on their own stake and keep garbage covered and safe,to keep their streets and roads clean and create hygienic environment not only for their homes but for society.
Firstly we should need an individual should be clean as it is basic unit of society and if you are unhygienin and non serious towards health and care it will lead you to the spoilt,diseased and unsafe personality that may harm your family persons you love and care,so it is ultimate choice of be aware and be secure.secondly if your home is not clean and germ free you are in trouble more than the first stage,it may cause all family rather than someone.so it is our moral duty be aware of house cleaning and safe place to live a healthy life.
Most dangerous is not thinking of natio country as it is a worse case than mentioned above.sometimes social issues look like not our concerned but are of serious attention.you cannot save yourself and family with out concerning the society and without information of how much it is clean and hygienic as you are not always stick to home and street.directly and indirecly it will harm you severely.instead of all this discussion it is also a national issue and and issue of your motherland,for whom you fight and love more than a family.
Instead of all discussion the most concerned one is awareness,it is not all about cleaning but also the preventions of diseases that suffers you and your nation and the most important one is information and taking necesssory steps.without information and lake of data a person is deff and blind and cannot take part in a social,religious and moral issue,which hurts a lot.
This compaign starts from individual awareness and information that one should keep himself clean and be aware of cure and prevention of diseases.this leads to streets and colonies towns and devisions and national.commeties,help desks and guidence centres should be made.The authorities will also be active if awareness is at home level so I am seeking your attention for a national level cause and compaign of cleanliness for the security of the future of our country and naton.so I am asking you to prepare for this and keep environment clean.it is as simple as our daily routine take a look of your own and house early in the morning.watch your street if garbage and waste is there, then do not take time,take a broom and clean it and inform related authorities for proper senitation and solution of garbage.we will conduct seminars, conferences, prevention societies and cleaning commeties.first of all thre is a need of march and door to door comapaign for their attention and their minds should be aware and it will done by creating a outline of steps of cleaning and secondly how health socities will be made.
It is very important to note this is our country and nation.peoples representing any religion have ethical responsibility as every religion persuade on social infrastructure and safety.so every thing aroun us is our area of concern.keep streets markeets roads clean.dont throw garbage outside.beware of viral disease causes,preventions and cure.health centres are also important in this regard.
Industrial waste and use of agriculture drugs should have some rules.the smog is a big problem so we need trees in exesss to overrcome.human waste and other daily routine wastage and garbage should be treated properly.a proper senitation system of all wastages is a real and physical kind of concern.
Before starting compaign,we should need a clean,optimistic and determined mind as cleanliness is not of only looking good in physical but also in body, spirit,attitude and country
May God save us from disasters and calamities,
Thank you
Q2
I have received peckage send by you and it is manual,but I want auto mode machine as we have to deal a large number of petients of differen demographic biodata and age,so it is difficult realy to deal with that.
your gadgets always have good quality and it is result of grace and hardworking of your firm.Manual machine is good at times but when comes to shorter time,it cause problems,I need machine with moveable tires and multimode and changeable parts.plz it should design for cold environment as clinic is outside the city near to agriculture forms,so its performance is close to accurate and precision level is good.i am please for your quick response and attention,I think waranty may be as earlier,any ways place waranty card according to your ruling of waranty. A quick response to my request will enable us to decide soon as to what is best meets our needs. If there are any additional features than those mentioned above,
which you think might be helpful, please feet free to suggest.
Our postal address is as before but shift is night from 8pm to 10pm,pay attention on request and inform me about delivery so we further proceed of money order process in given time.
Thanks for your anticipation and products.May God give success to company|

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