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MCM301 Communication skills Assignment No 02 Solution & Discussion Due Date: 24-07-2014

       TOPIC “Effective Writing”
Learning Objective:
The objective of this assignment is to
 Give students the sense that how conciseness make your ideas effective.
 Give students hands on experience in writing a letter in the context of business communication.
Effective writing is concise each word, sentence, and paragraph counts. Conciseness should not be interpreted to mean brevity, which will result in an incomplete message. To illustrate, a 150-word letter that could be written in 100 words without a loss in meaning is an example of a concise item.
Make the following paragraphs more concise without removing any information.
1. From 4 August onwards, students will be selected for the Prime Minister Laptop scheme using merit policy which has been devised keeping legal requirements in focus. Prime Minister has announced in a meeting that the merit policy will be utilized at all cost.
2. The Pakistan government has announced that the Passport Office will replace free of charge until the dates specified any current passport lost, damaged or destroyed as a result of the floods in 2012. Those applicants who are eligible should contact the Passport Information Service on xxx-xxxxxxx for further information.
3. The investigation procedure can be so, that if an employee of the organization breaches the rules of the organization, the disciplinary committees will investigate the matter by deeply analyzing the case. After the investigation. The employee can also make a plea to the committee if he thinks the charges are invalid. (Marks: 2x2x2)
Communication Skills MCM301 Department of Mass Communication Virtual University of Pakistan SEMESTER SPRING 2014 ASSIGNMENT NO.2 MARKS: 15
MCM 301 Communication Skills VU
Write a direct request letter for the replacement of a newly purchased laptop from XYZ suppliers. Your letter should be concise and concrete in its wordings.
Follow the given guidelines while writing your letter.
a. Mention that why you want to replace your laptop
b. Discuss the specification required.
1. RAM
2. Hard Disk
c. Mention that how the replacement will benefits you.
d. Discuss warranty on new copier
e. A courteous closing (Marks: 2+6+1)
Learning Outcomes:
Students will learn
 The element of conciseness.
 The skills required in writing a business letter.
Note: Copied material will be graded “Zero”. Schedule

Opening Date and Time
July 18th, 2014 At 12:01 A.M. (Mid-Night)
Due Date and Time
July 24th, 2014 At 11:59 P.M. (Mid-Night)

Note: Only in the case of Assignment, 24 Hrs. extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
 Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.

Formatting guidelines:
MCM 301 Communication Skills VU
 Use the font style “Times New Roman” and font size “12”.
 It is advised to compose your document in MS-Word 2003.
 Use black and blue font colors only.
Solution guidelines:
 Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit
 Every student will work individually and has to write in the form of an analytical assignment.
 Give the answer according to question, there will be negative marking for irrelevant material.
 For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
 It has been submitted after due date
 The file you uploaded does not open or is corrupt

Views: 3006

Replies to This Discussion

Farrukh Hussain thanks for sharing..keep it up 

App students ki zada help kartay hain Sir G, Thanks Apka ....

bohut had tak theek hai lakin yad rakhye kay direct request letter me ending hamesha pleasant hoti hai.... jesay....aaap ki services say hamesha he istafada kia hai and aap ki services achi rahi hai past me bhi and hope future me bhi achi rahe gi....

Bro app ki baat sahi hai bas jo b file apko milay us may changing app kuch hud b kren, thora sa suspence toh chorna lazmi hai na, Ahem Ahem.

jaldi jaldi may assay he kar di,

Bas app sub say guzarish hai k yahan pe discuss lazmi kia kareen, Shukriya

Farrukh Hussain ap ka letter bhot acha hai par mujy ap k 1st question me tora doubt nazar ah raha hai

great effort

hehe ho saktay hai janab ........... shyd

Direct Request Letters

 In business writing, you often request information, order goods, complain and ask for an adjustment, and issue invitations. All these types of letters request the reader to do something, and they use similar strategies in message construction.

 When you are writing letters for such purposes as requesting information, ordering goods, complaining and asking for an adjustment, or issuing invitations, you can generally assume that the reader will be willing to cooperate or at least interested in what you have to say. In those cases, you should use a direct reqest letter.

 When writing a direct request letter, the first paragraph should tell the reader what it is you want. Many people start writing letters with greetings or introductions. However, business people are busy, and the first thing they want to know when they read a letter is what it is the writer wants. Therefore, it is usually better to clearly specify what you want the reader to do at the beginning of the letter. Then you can give necessary details and close the letter with a cordial request for specific action.

 Although you are assuming, when you write direct request letters, that the reader will do what you ask once she/he understands your purpose, you should use a polite tone. Never demand, order, accuse, or try to force the reader to do something. To order something, for example, you should use such expressions as, "Would you send me...," or "Please send me..." rather than "I want..."

 When you request something, you need to express what you want as clearly and specifically as possible. If you are making more than one request or asking more than one question, you should put the most important question or request first and then follow up with the less important requests or questions. If you have several questions or requests, it is often useful to number them and to start each one on a new line. Each question or request should be on only one topic

 After the request is specified in the first paragraph, you follow with any necessary justifications, explanations, or details in the second paragraph. It is often useful to briefly explain the background of or reason for the request, since that may help the reader fulfill the request more accurately. You might also show how the reader will benefit from granting your request.

 In the last paragraph, you close the letter with a request for some specific response. This includes information about any time limits. In addition, you should specify how and when you can be reached in case further discussion is necessary.

what mean by warranty on new copier? can anybody tell

I think discus the waranty adjustment, means agr 1st laptop k waranty July, 2015 ha or 1 month use k bad baki 11 month new laoptop men adjustment mention krni ha.

It means k, jo new Laptop loon ga uska jo warranty card ho ga woh plus minus kar k mujay deen, ub plus minus mean, yani warranty may say 4 ya 8 din jo guzar chukay hain woh nikal lain.

kya kahtay hain bro ? Am I Right ?? Reply must, mujay b baatana agar mazeed pata chalay toh .......

yes farukh you are right

farrukh thanx for sharing 


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