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MCM304 Assignment No 01 Solution & Discussion Due Date: 13-11-2017

MCM304 - Mass Media in Pakistan Assignment No. 1 Solution Fall 2017 Due Date November 13, 2017 

 Mass Media in Pakistan                                                          MCM304          



Department of Mass Communication              

Virtual University of Pakistan                                  SEMESTER FALL2017

ASSIGNMENT                                                              NO.1                                                                                          MARKS                                                 : 20


Role of Mass Media  



Learning Objectives:

  • To develop the understanding of information sources.


  • To develop the analytical skills.





Q 1:

Print media in Pakistan is a source to provide in-depth information and background detail of political news stories.





In this regard,  you  are required to go through daily newspapers “Dawn” and “Express Tribune”. Your task is to analyze and compare the coverage of NAB Corruption references cases of Sharif Family in context of Panama leaks in these newspapers. 

You have to do analysis and discussion on the basis of following points:





  • Effect of the ownership, mission statements or declared media policy if any on the

coverage of the said issue

  • Objectivity in the coverage 
  • Sensationalism in the coverage of this issue
  • Exaggeration of news 
  • Presentation styles




Marks: 15









MCM304    Mass Media in Pakistan                                                        VU

 Q 2:

The historical development of Pakistani media has passed to different to different rulers’ tenures.  As per your opinion, which era has remarkable contributions in the development of media in Pakistan? Support your opinion with research based arguments.





Marks: 5





Learning outcomes:

Students will be able to:



  • Analyze the role of mass media in crisis


  • Identify the issues in 1971 Crisis




  • Note: Copied material will be graded “Zero”.







Opening Date and Time 

November 7, 2017  12:01 A.M. (Mid-Night)

Due Date and Time 

November 13, 2017  At 11:59  P.M. (Mid-




Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned

due date is usually available to overcome uploading difficulties which may be faced by the students on last date.  This extra time should only be used to meet the emergencies and above

mentioned due dates should always be treated as final to avoid any inconvenience.

Important Instructions:

Please read the following instructions carefully before attempting the assignment solution.


  •   Make sure that you upload the solution file before the due date. No assignment will be

accepted through e-mail once the solution has been uploaded by the instructor. 

Formatting guidelines:

  •   Use the font style “Times New Roman” and font size “12”.  

MCM304    Mass Media in Pakistan                                                        VU

  •    It is advised to compose your document in MS-Word 2003.              


  •   Use black and blue font colors only. 

Solution guidelines:

  •   Use APA style for referencing and citation.  For guidance search “APA reference style”

in Google and read various website containing information for better understanding or


  •   Every student will work individually and has to write in the form of an analytical


  •   Give the answer according to question, there will be negative marking for irrelevant


  •   For acquiring the relevant knowledge don’t rely only on handouts but watch the video

lectures and use other reference books also. 

Rules for Marking:

Please note that your assignment will not be graded or graded as Zero (0) if:

  •   It has been submitted after due date
  • The file you uploaded does not open or is corrup       t












































MCM304    Mass Media in Pakistan                                                        VU


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