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Q.1. Social media being the most active medium of communication has become a successful tool of Public relations. Political parties in Pakistan is using social medium for the progression of their agenda and fetching public feedback on issues. Considering the given context, you are required to analyze any three pages of Pakistan Tehreek-e-Insaf and Muslim league (N) on Facebook and discuss that which party’s public relation campaign is effective as compared to the other. Marks:12 Guidelines: Consider party owned pages. Analyze the effectiveness on the basis of content, comments, likes, followings and etc. on pages. Mention examples from the pages in support to your answer.
Q.2. Why it is necessary for a Public relation officer to know the editorial Policy and readership Profile of a newspaper before submitting a press release? Discuss. Marks: 08