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MCM401 All current Finalterm Past Papers 27 February 2016 to 16 March 2016

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Share Your Current Final Term Papers (Questions/Pattern) 27 February 2016 to 16 March 2016 to help each other. Thanks 

kindly upload the files

some questions




Time: 150min

Explain the term "internal publics”?

How does Public Relations differ from propaganda?

What is the significance of house journal in Public Relations?

What do you understand by corporate identity? Explain with the help of an example?

What is E-Public Relations?

How does Public Relations help educational institutions?

Press Relations is a part of Public Relations. Discuss?

Describe the six point PR Planning Model.

How does Public Relations help educational institutions?

What do you understand by publics in Public Relations?

How does Public Relations differ from propaganda?

Describe sponsorship as an important PR tool.

What do you understand by corporate identity?

Explain the two-way communication process?

What makes Public Relations different from advertising?

Explain the term “internal publics”.

What is the importance of house journal in Public Relations?

How does corporate image differ from corporate identity?

Describe the six point PR Planning Model.

Question No: 1    ( Marks: 1 )     -  Please choose one


--------------is the practice of preparing a communication plan that can be effectively put into action in the event of a potentially negative issue for a company or organization.







Crisis management










PR consultancy





None of the given options



Question No: 2    ( Marks: 1 )     -  Please choose one


  1. ----------------------   occurs when two (or a few) people talk face to face. 







Intrapersonal communication





Interpersonal communication





Mass Communication





Mediated communication



Question No: 3    ( Marks: 1 )     -  Please choose one


  1. ---------------------------- is author of book “TEACH YOURSELF PUBLIC RELATIONS”.








Herta A. Murphy





Alauddin Masood





J Harvey Smith





Lani Arrendondo




Question No: 4    ( Marks: 1 )     -  Please choose one


  1.  Spoken defamation is known as

























Question No: 5    ( Marks: 1 )     -  Please choose one


  1.  The last step in the six-Point PR Planning Model is-------------.







Appreciation of the situation





Definition of objectives





Assessment of results





Definition of publics



Question No: 6    ( Marks: 1 )     -  Please choose one


The second step in 4 step problem solving process is ----------------------.






Defining the problem





Taking action & communicating





Evaluating the program





Planning & Programming



Question No: 7    ( Marks: 1 )     -  Please choose one


---------------technique of propaganda attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as   something the target audience fears, hates, loathes, or finds undesirable






Name calling















Card stacking



Question No: 8    ( Marks: 1 )     -  Please choose one


A tool to assess the internal and external PR environment that affects the organization's audiences, objectives, competitors, and past results is   called a -----------.







Environmental control mandate





Factor analysis





Communication audit





Input-output analysis



Question No: 9    ( Marks: 1 )     -  Please choose one


------------------------ includes the activities of human resources planning, recruitment, selection, orientation, training, performance appraisal, compensation, and safety in an organization.








Human Resource Management





Public Relations





Sales Promotion





None of the given options



Question No: 10    ( Marks: 1 )     -  Please choose one


  1.   In England the first printed advertisement pertaining to sale of a book was published in ----------.

























Question No: 11    ( Marks: 1 )     -  Please choose one


  1.   A picture that represents a word is known as ---------------.
























Question No: 12    ( Marks: 1 )     -  Please choose one


  1. -----------index is an easy and comprehensible appropriate method to identify priority publics.







Public vulnerability importance (PVI)










Triple bottom line








Question No: 13    ( Marks: 1 )     -  Please choose one


------------- refers to the statistical study of a population or of populations, including characteristics such as geographical distribution, physical   environment, disease, sex and age composition, and birth and death rates.


























Question No: 14    ( Marks: 1 )     -  Please choose one


  1. -------------------- is known as father of PR.







P.T. Barnum





George Creel





Elmer Davis





Edward Burneys



Question No: 15    ( Marks: 1 )     -  Please choose one


  1.  What do you understand by Press Relations in PR?







Press Relations is part of PR





Press Relations and PR are polar opposites





PR is a part of Press Relations





Press Relations and PR are synonymous



Question No: 16    ( Marks: 1 )     -  Please choose one


Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.














Question No: 17    ( Marks: 1 )     -  Please choose one


Logo is a textual and/or graphic image that identifies a company or product.













Question No: 18    ( Marks: 1 )     -  Please choose one


Byline is a short piece of text under a picture in a newspaper which describes the picture or explains what the people in it are doing or saying.













Question No: 19    ( Marks: 1 )     -  Please choose one


Psychographic way describes priority publics on the basis of some emotional and behavioral characteristics.














Question No: 20    ( Marks: 1 )     -  Please choose one


PR is a form of Communication which applies to organizations in private sector only.













Question No: 21    ( Marks: 1 )


-------------------------is an aggregate of the individual views, attitudes, and beliefs about a particular topic expressed by a significant proportion of a community.




Question No: 22    ( Marks: 1 )


---------------------research is empirical research in which the researcher explores relationships using textual, rather than quantitative data.




Question No: 23    ( Marks: 1 )


------------------------is a printing technique using a planographic process in which prints are pulled on a special press from a flat stone or metal surface that has been chemically sensitized so that ink sticks only to the design areas and is repelled by the non-image areas.



Question No: 24    ( Marks: 1 )


The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics is known as -----------------.




Question No: 25    ( Marks: 1 )


        The marketing mix comprises the Product, Price, Promotion and ------------------------



Question No: 26    ( Marks: 3 )


Explain the term "internal publics”?


Question No: 27    ( Marks: 3 )


How does Public Relations differ from propaganda?


Question No: 28    ( Marks: 3 )


What is the significance of house journal in Public Relations?


Question No: 29    ( Marks: 3 )


What do you understand by corporate identity? Explain with the help of an example?                


Question No: 30    ( Marks: 3 )


What is E-Public Relations?


Question No: 31    ( Marks: 10 )


How does Public Relations help educational institutions?


Question No: 32    ( Marks: 10 )


Press Relations is a part of Public Relations. Discuss?


mcm401 old papers

attachment files


how do i get the answers or solved papers?

handouts ko read kar ka khad kary :P

MCM401 Fundamentals of Public Relation

Final Term Examination – Spring 2005

Time Allowed: 150 Minutes

Total Marks: 60

Total Questions: 13

Question No. 6 Marks : 05

Briefly discuss the relationship between Public Relations and Public opinion.

Question No. 7 Marks : 05

Explain the importance of code of ethics in Public Relations.

Question No. 8 Marks : 05

List down various types of campaigns in Public Relations.

Question No. 9 Marks : 05

What is International Public Relations?

Efforts to establish mutually beneficial relations with the publics of other nations. The International PR has emerged due to the following reasons

Question No. 10 Marks : 05

What is difference between formal and informal research?

Formal researches are researches that are normally being put into writing. Before conducting a research, the concerned or assigned personnel will submit a letter asking a permission to conduct a research.

An informal research on the other hand generally doesn't require any written intent. Informal researches can be done impromptu.

Formal research is a research that is done that could affect the business seriously while informal research may not affect the business seriously regardless of the result.

Very serious business matters require formal researches in order to acquire all the possible data necessary

Question No. 11 Marks : 05

Write a short note on feedback.

Feedback is an important segment of PR. It helps in formulating a campaign and it also helps to evaluate the result of a campaign. Feedback helps the management of any organization to develop policies and message. Feedback can be obtained in a variety of ways, the most commonly-known methods being focus groups and surveys or polls. the importance of feedback in any public relations communication process cannot be underestimated.

Question No. 12 Marks : 10

If you have the choice to choose an organization for serving as Public Relations officer, which organization you will choose and why? Explain the techniques and methods you will use for successful Public Relations.

I will choose PTCL because of few reasons

Because it is provides an organizational environment that fosters professionalism, motivation and quality, where the core values are

Professional Integrity


Customer Satisfaction

Loyalty to the Company

I will try to utilize all the known PR techniques and will focus more on corporate responsibility.

Question No. 13 Marks : 10

Write a critical note on the impact of information technology (IT) on Public Relations practice.

Sending press releases has become much easier with e-mail. With a few simple mouse clicks, a public relations specialist can send tens or thousands of press releases to a

targeted group of journalists.

Another advance in PR technology is the Web itself. By building a well-designed Web site, a company, individual or organization can share information that polishes its image and furthers its agenda.

Web sites are also an excellent way to get the right information to journalists. Most large organizations and businesses include a media room on their official Web site. This area of the site is used to publish all press releases, company history, executive bios, high-resolution digital photos and even downloadable, digital press kits. Rather than seeking out media attention through mass-e-mailed press releases, a good Web site will draw in journalists by itself.

Yet another danger of the online era is the ability of a negative news story to spin out of control in a matter of hours, rather than days. Blogs pick up bad press and instantly amplify it to the world. Amateur journalists armed with camera phones can break an embarrassing story .It's becoming harder and harder for a small PR staff to combat these well-armed masses of opinion-makers


Final Term Examination – Spring 2006

Time Allowed: 150 Minutes

------------ is the process of communicating information to lots of people at once e.g. via television, radio or newspapers.

1. Mass Communication

What are the key points that must be considered in developing a university’s monthly newsletter?

Pages- maximum 10

The color should resemble to that of the logo

TOC- can be on left or right as desired.

Good use of pictures

Attractive colors to be used as headlines of any news

Name- resembling to University

Published once a month

Why is PR expanding into every area of our lives – from university to hospital, corporation to State?

Describe the functions of Public Relations officer in a political party.

Do you feel code of ethics is needed in our country for Public Relations profession and why?

Yes, code of ethics is needed in our country for Public Relations profession because it helps in creating an environment of credibility and trust among our publics. It is one of the key areas which tell about the standing of the company. A business will be more successful if it is trusted, so it is important that code of ethics should be followed in Pakistan by the Pr Professionals

How does an organization depend on its publics?

What is the most common approach used to measure the success of public relations campaign?

What do you know about formal research in Public Relations? Also give example.

Launching of soap

Example of informal researches are conducting surveys such as giving out flyers and going online.


My paper 

shukran ya habibi


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