MCM401 Assignment No 01 Fall 2019 Solution & Discussion Due Date: 21-11-2019
MCM401 Fundamentals of Public Relations Assignment 1 Solution Fall 2019
Fundamentals of Public Relations MCM401
Department of Mass Communication
Virtual University of Pakistan FALL 2019
ASSIGNMENT NO.1 MARKS: 15
Press Relations in PR & Marketing Research (Lesson# 7 & 8)
K-electric is mostly blamed for breakdown of power supply for longer duration, physical loss due to electrocution after rainfall, weak electrical safety mechanisms, power theft etc.
Q.1 As a PRO of K-electric Company, your task is to write a copy of advertisement to be placed in the front page of newspaper to counter the misleading information spread by media.
Consider the below given templates as an example and write the copy as asked in the question.
Q.2 Why marketing research is important in PR? (5 Marks)
Opening Date and Time
November 14, 2019 at 12:01 A.M (Mid-Night)
Due Date and Time
November 21, 2019 at 11:59 P.M (Mid-Night)
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MCM401 Assignment N0 01 Solution Fall 2019
I think question no 2 ka ans yeh ho skta ha..
MCM401 Assignment 1 Solution Fall 2019MCM401 Assignment 1 Solution Fall 2019
Q 1: As a PRO of K-electric Company, your task is to write a copy of advertisement to be placed in the front page of newspaper to counter the misleading information spread by media.Answer:-K-electric is biggest company of providing electricity to different cities. But we also faces some issue and difficulties in daily life. We started many new projects to provide electricity in a proper way.Current Progress:- The last heavily stormy rain is a main cause of breakdown because it damages many transformers which cause the damage in wire due to which electricity in different areas was shutdown. These are mechanical things and we know very well that the machine will become down and weak one day. But K-electric is trying make some changes in it. In this time we apologize for the break and promise to make it fit very soon.New Projects:- K-electric starts some new projects to face the breakdown problems. We started to create new electric houses in different areas for the people. These houses will help K-electric in making progress for the people of Pakistan.Benefits:-The Benefits of the projects isGives the job to poor peopleProgress in electric fundamentalsHelps in clearing the breakdown issuesGive help on time.Q 2: Why marketing research is important in PR?Answer:- Marketing research plays a very important role in the decision making process by supply relevant and make up to date to the decision maker. Researches establishes a foundation for the public relations. PR helps to make a decision by understanding the view of the people. It helps business strength their position. Knowledge is power. It helps to identify the opportunities in the market place. It helps minimize the risk. Market research measure your reputation.
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