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MCM401 Assignment No 01 Fall 2019 Solution & Discussion Due Date: 21-11-2019

MCM401 Fundamentals of Public Relations Assignment 1 Solution Fall 2019

Fundamentals of Public Relations MCM401

Department of Mass Communication

Virtual University of Pakistan                                                                         FALL 2019


                                                       ASSIGNMENT NO.1                                                                                  MARKS: 15


Press Relations in PR & Marketing Research (Lesson# 7 & 8)


Learning Objectives:

  • To develop the understanding of ingredients for good press relations.
  • To develop the writing skills required by an PRO.



K-electric is mostly blamed for breakdown of power supply for longer duration, physical loss due to electrocution after rainfall, weak electrical safety mechanisms, power theft etc. 

Q.1 As a PRO of K-electric Company, your task is to write a copy of advertisement to be placed in the front page of newspaper to counter the misleading information spread by media. 

Consider the below given templates as an example and write the copy as asked in the question.

                                                                                                                                       (10 Marks)                                                                                                         



Q.2 Why marketing research is important in PR?                                              (5 Marks)


Learning Outcomes: 

  • Students will be able to understand the press relations.
  • Students will be able to know how the news releases should be written.



• Note: Copied material will be graded “Zero”






Opening Date and Time

November 14, 2019 at 12:01 A.M (Mid-Night)

Due Date and Time

November 21, 2019 at 11:59 P.M (Mid-Night)



Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date.  This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.

Important Instructions:

Deadline: Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.  

Formatting guidelines:

  • Use the font style “Times New Roman” and font size “12”.
  • It is advised to compose your document in MS-Word.
  • Use black and blue font colors only. Solution guidelines:
  • Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visithttp://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html  
  • Every student will work individually and has to write in the form of an analytical assignment.
  • Give the answer according to question, there will be negative marking for irrelevant material.
  • For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.

Rules for Marking:

Please note that your assignment will not be graded or graded as Zero (0) if:

  • It has been submitted after due date
  • The file you uploaded does not open or is corrupt

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MCM401 Assignment N0 01 Solution Fall 2019

link below


I think question no 2 ka ans yeh ho skta ha..

  • Research establishes a foundation for a public relations plan. Research allows public relations professionals to learn and understand an organization, its goals and its target market. In this baseline phase of research public relations professionals are able to judge current organization efforts and use industry knowledge to give advice and provide direction for the plan.
  • Research allows for preparation of change and industry trends. In addition to foundation research, continuous research allows for preparation of change and industry trends. Continuous research efforts involve monitoring and tracking a plan and are referred to as checkpoint research or benchmark research.
  • Research grants proper evaluation. The final activity in a public relations plan is preparing an evaluation of the plan. Proper measurement and assessment can only be administered when compared to baseline research. Therefore, if a baseline of research is not collected at the beginning of a plan then the effectiveness of the final evaluation diminishes.

MCM401 Assignment 1 Solution Fall 2019MCM401 Assignment 1 Solution Fall 2019

Q 1: As a PRO of K-electric Company, your task is to write a copy of advertisement to be placed in the front page of newspaper to counter the misleading information spread by media.Answer:-K-electric is biggest company of providing electricity to different cities. But we also faces some issue and difficulties in daily life. We started many new projects to provide electricity in a proper way.Current Progress:- The last heavily stormy rain is a main cause of breakdown because it damages many transformers which cause the damage in wire due to which electricity in different areas was shutdown. These are mechanical things and we know very well that the machine will become down and weak one day. But K-electric is trying make some changes in it. In this time we apologize for the break and promise to make it fit very soon.New Projects:- K-electric starts some new projects to face the breakdown problems. We started to create new electric houses in different areas for the people. These houses will help K-electric in making progress for the people of Pakistan.Benefits:-The Benefits of the projects isGives the job to poor peopleProgress in electric fundamentalsHelps in clearing the breakdown issuesGive help on time.Q 2:  Why marketing research is important in PR?Answer:- Marketing research plays a very important role in the decision making process by supply relevant and make up to date to the decision maker. Researches establishes a foundation for the public relations. PR helps to make a decision by understanding the view of the people. It helps business strength their position. Knowledge is power. It helps to identify the opportunities in the market place. It helps minimize the risk. Market research measure your reputation.
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