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MCM401 Assignment Solution Fall 2016

MCM 401
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Background:
Lahore Development Authority (LDA) is responsible for new planned development in Lahore, Punjab, Pakistan. It also regulates and issues permits for new construction and housing projects, private houses, and commercial development. It also manages Lahore's parks and green areas. Suppose you are a Public Relations Officer (PRO) in LDA. Your task is to plan an effective public relations campaign to overcome the bad impression against LDA among public. Keep in mind the following points while designing the PR campaign:

Objective of this campaign?
See the book page 76 chp 30
To address an issue. • To solve a problem. • To improve a situation.


What type of media & techniques will be used?
TV ,radio magazine ..
Book page 73,
Target Message
The target message will be that what lda is doing to keep the city clean .and how effective they are what are their main priorities .they are keep facilitating the public.
What will be the Slogan of your campaign

Slogan can be for ex:
The lda keeping the city clean and progressive.
LDA aimed to keep the city clean and developed .


A brief analysis of the new emerging digital media would be beneficial and applicable in this regard? If yes then why?


New emerging media use
Explain in ur words key points are .
Facebook ad
Google ads
Youtube ads
Bulk messaging etc.

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