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Ethics is the most important feature of the advertising industry. Though there are many benefits of advertising but then there are some points which don’t match the ethical norms of advertising. An ethical ad is the one which doesn’t lie, doesn’t make fake or false claims and is in the limit of decency. 


Do you think advertising has changed over time and now it lacks principles of advertising ethics like false claims, indecent language or gestures, obscenity?

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MCM401 GDB Solution Fall 2019

Image may contain: possible text that says 'An ethical ad or doesn't lie, doesn't make the decency. Nowadays, ads exaggerated lot puffing is like advertisers lack knowledge of ethical norms principles. They don't understand are unable to decide what is correct and what is wrong. main of interest advertisers is to increase their customers, for product by presenting well decorated, puffed colorful ad. They claim product is having unique the competitors, more and beneficial. of ads found to false, misleading customers unethical. example which the and product look glossy and attractive to the watching the on television buy second shows gluing to make consumers them thought.'


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