MCM401 Introduction to Public Relations Campaigns Sample

[+ M.Tariq Malik]

MCM401 Introduction to Public Relations Campaigns Sample

Introduction to Public Relations Campaigns
Mark Sheehan

AIMS OF THIS CHAPTER
• To defi ne a public relations campaign
• To demonstrate the key sections of a campaign and how it is developed
through a hypothetical case study

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MCM401 Introduction to Public Relations Campaigns Sample.pdf