Suppose you are required to design a development campaign for creating awareness about “Health and Hygiene” in the country. In this regards:
1. Formulate specific objectives aimed at solving the signification
2. Identify your target audience
3. Identify couple of critical message that are needed to be disseminated
4. What would be the appropriate channels for message dissemination?
5. Identify the role of interpersonal communication
Explain the S-Curve of technology adoption purposed by Rogers in the theory of Diffusion of Innovation.
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