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MCM431 Assignment No. 1 Solution and Discussion Due Date: Dec 01, 2014

TOPIC
Development Communication/Issues
Learning Objectives:
The objective of this assignment is to
 Involve students in a research activity that aim to collect data based on news stories.
Background:
Development issues are "no story" in the Pakistani media, which is obsessed with scoops and
scandals. Some very important development issues like environment, population, health,
empowerment of women and child rights, do not feature well in the Pakistani media. An
analysis that published in Political Economy section of The News on Sunday (June 8, 2003),
revealed some interesting facts about the issues covered in the Pakistani press. A sample of
six Pakistani print publications showed that only 2.12% of the total space (coverage) was
dedicated towards development issues like environment, health and population.
Task:
Q. Go through the regular sections of 3 newspapers of the mainstream dailies and came up
with the number of stories covered in health/population and environment sections.
Table specimen:
Publications Environment Health/Population Total Percentage
Dawn --- --- --- ---%
Daily Times --- --- --- ---%
The Nation --- --- --- ---%
Marks: 7.5
Q. Interpret and analyze the results considering the attitude of these publications towards
covering these sustainable development issues.
Guidelines:
Development Communication MCM431
Department of Mass Communication
Virtual University of Pakistan SEMESTER FALL 2014
ASSIGNMENT NO.1 MARKS: 15 Make a table and add your entries in that.
 Read newspapers for three days.
 Count the number of stories and give percentage.
Marks: 7.5
Learning Outcomes:
 Students will learn how to get analysis regarding coverage of developmental issues.
Note: Copied material will be graded “Zero”.
Schedule
Opening Date and Time 25th November, 2014 At 12:01 A.M. (MidNight)
Due Date and Time 1
st December, 2014 At 11:59 P.M. (MidNight)
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned
due date is usually available to overcome uploading difficulties which may be faced by the
students on last date. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
 Make sure that you upload the solution file before the due date. No
assignment will be accepted through e-mail once the solution has been
uploaded by the instructor.
Formatting guidelines:
 Use the font style “Times New Roman” and font size “12”.
 It is advised to compose your document in MS-Word 2003.
 Use black and blue font colors only.
Solution guidelines:
 Use APA style for referencing and citation. For guidance search “APA
reference style” in Google and read various website containing information for
better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html Every student will work individually and has to write in the form of an analytical
assignment.
 Give the answer according to question, there will be negative marking for
irrelevant material.
 For acquiring the relevant knowledge don’t rely only on handouts but watch
the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
 It has been submitted after due date
 The file you uploaded does not open or is corrupt

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Question#1

Go through the regular sections of 3 newspapers of the mainstream dailies and came up with   the number of stories covered in health/population and environment sections.

Solution:

 

Publications

Environment

Health/population

Total

Percentage

Dawn

2

2

4

40%

Daily times

6 to 7

1

8

80%

The nation

2

0

2

20%

 

Dear Student,

Read 3 newspapers on 3 different days.
You have to read all newspapers.

Dear Student,

Read dawn, daily times and the nation on one day, see the relevant news if published.
Read on 2nd day and do the same.
Read on 3rd day and do the same.
Calculate the percentage.

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