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MCM431 : Development Communication Course Content and Recommended Books/Material

Recommended Books/Material
  • Involving the Community, a Guide to Participatory Development Communication by Guy Bessette
  • Development Communication: Theory and Practice by Uma Narula


MCM431 : Development Communication

03 Credit Hours
Course Content

      Difference between DC, DSC, DJ, The Meanings of Development, Approaches to Development Communication, The Concept and Practice of Development Journalism, Models of communication, Evolution of Development Support Communication, Factors for successful Development Support Communication, Development Support Communication and Change, Levels of Change, Sources of Change, Socio-Cultural Values, Belief System and Social Change, Factors that Influence Change, Models of Development Support Communication, Alternative Model of Development, Using Mass Media and Development Support Communication, Audio visual aids in Using Mass Media and Development, Support Communication, Static media in Using Mass Media and Development Support Communication, Emerging methods in Using Mass Media and Development Support Communication, Planning Development Support Communication Campaign, Evaluating the DSC Program, Steps in Evaluation

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