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mportant announcement

Assignment No: 03

Advertising for Print and Electronic Media

(MCM501)

Dear Students!

 This is to inform that an Assignment will be opened on January 16, 2017 and due date of assignment submission will be January 20, 2017.

 A 24 hours extra/grace period after the due date is usually available to overcome uploading difficulties which may be faced by the students on last date.  This extra time should only be used to meet the emergencies; and above mentioned due date should always be treated as final to avoid any inconvenience.

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Replies to This Discussion

Q.1. Media planners can choose among three methods of scheduling: continuity, flight,
and pulse. Your task is to identify and elaborate the media scheduling method being
used by each of the below given brands. You need to justify your stance with logical
arguments.
 Surf Excel
 Jam-e-Shereen
 Haier Air Conditioners 15
Q.2. How far Research is important in advertising and what is the purpose of carrying
out research before producing an advertisement?

A.O.A mega dear ap nay yeh assignment bana li ha ?

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