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MCM501 Advertising for Print & Electronic Media VU


                           “PROCESS OF ADVERTISING”

Learning Objectives:
*To improve the critical and analytical thinking among students regarding advertisements
*To create realization about the importance of advertising in the marketing

Assignment Question:
There are four phases of Advertising which are given below:
 Commands Awareness
 Leads to Interest in the product
 And then to Desire to own or use the product
 finally leads to Action

The advertisements have been designed in such a way that inspires
customers to pass through all these four phases, with all being equally
important. Keeping in view the above mentioned requirements, debate
these elements with reference to “CERELAC ad 2015, Chanda hai
tu” and elaborate how this advertisement actually works and inject
impressive and acceptable messages that will make customers triggered
to act in a certain way. (Your discussion must be revolved around these
four elements)

To watch the ad click the link below:


Learning outcomes:

Students will be able to:

Compare the policies and values of advertising agencies.

Classify the position of advertisements in a changing and globalizing of media trends.

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