MCM511 Theories of Communication Assignment No 01 Spring 2020 Solution & Discussion
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MCM511 Assignment NO.1 2020
Your task is to observe the structure and performance of media in Pakistan and discuss whether or not the following issues are hindering the mass media in Pakistan to work for public interest
1. Concentration and monopoly
2. News and information quality
3. Security and social order
4. Morals and decency
5. Cultural quality and commercialism
You must discuss each segment with authentic facts and relevant examples.
Sometimes the view of the majority has been viewed as public interest. Due to public debate there is never a fixed version of public interest, but always changing. Media issues of normative concern on which controversy has centered.
Concentration and Monopoly
The Media Ownership Monitor found that a high degree of concentration in ownership and audience share prevails in the media industry in Pakistan and a professionally weak regulatory system poses a threat to media pluralism and freedom of expression in the country.
The phenomenon of one-news-paper cities and the formation of large chains, provoked a fear of reduce freedom and independence of news and views. It is also threatened the balance representation of opposed political views, And so a loss of political choice for the reader reduced opportunities for access to media channels and generally reduced media diversity.
News and information quality
Second concern is a long-standing theme of debate is the concern for the general quality of the news about events of the day and of the world as supplied to the average citizen, who depends on the media in order to reach informed choices and judgments.
The press is often accused of sensationalism and superficiality of omissions inaccuracy and even falsification and lying and Failure to cover international news in comprehensive and balanced way. So the need resist warlike, nationalist and racist propaganda.
Security and social order
The most controversial issue is also that of relationship of media to security and authority of the state. The authorities everywhere have shown a consistent inclination to want to manage the news even if they stop short of censorship.
This is more in the case of broadcasting than with the printed press.
Morals and decency
Another issue of concern is the issue of Morals Decency and portrayals of matter to do with pornographic sex, crime and violence. The protection of minors from undesirable influences or the portrayal of women in degrading manner.
Cultural quality and commercialism
Cultural issues Media is ceasing to reflect the culture and the circumstances of their intended publics and may undermine the local language and cultural identity as a result of the transnational flow of content.
It is a potential problem for countries which are under the influence of a foreign media flow for other reasons for instance India and Pakistan.
Commercialism The term commercialism has many meanings, but in one influential view it stands opposed to number of key social-cultural values.
Commercialization has been associated with manipulation, consumerism lack of originality and creativity lead to homogeneity and neglect of minorities who do not provide profitable audience or advertising markets media should contribute to education culture and the arts