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MCM517 : Online Journalism Course Content and Recommended Books/Material

Recommended Books/Material
  • Journalism in the Digital Age by John Herbert
  • Introduction to Mass Communication by Agee, Ault
  • Understanding Mass Communication by Defleur, Dennis


MCM517 : Online Journalism 03 Credit Hours
Course Content

      Introduction to Online Journalism, Distinguishing characteristics of online journalism, Online Journalism vs. Traditional media, Introduction to Online advertising, Online advertising: Types and Advantages/Disadvantages, Internet as tool for Journalists, Diffusion of Innovation Theory, Diffusion of Innovation Theory, Gate Keeping Theory, Introduction to Online Writing and Online Writing Process, Considerations while Writing for World Wide Web, Tips for Writing for World Wide Web, Ethics related to Cyber Journalism/Online Journalism, Impact of Internet on Journalism, Analysis of Websites: Checklist for the analysis of Web sites, Plan and build a site: Information Architecture; Navigation; User Interface; Site mapping; Usability; Types of Content, Qualities of a good web sites, Useful Tips for Effective Web Design, Tips to Fast Loading web site designs, Effective Navigation Guidelines, Telecommunication, Fax; Video Conferencing; Cable TV; V-Sat; Email; Video Technology and Broadcasting, An overview of current technology trends in ICE (Information, Communication and Entertainment) and digital convergence and future of media – What Next? Convergence: Nature and levels of convergence Media Convergence and vision of a converged World, Convergence within Journalism, Digital Divide, Prospects and challenges of Online Journalism, Important Terminologies, Difference between Internet and World wide web, Blogs and Blogging, Types of Blogs, Advantages and Disadvantages of blogs, Online Storytelling, Production Process of online story, Common storytelling forms being used by major news Web sites, Prevention of Electronic Crimes Ordinance, 2007.


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