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2ND lecture is about Culture and personality.


Culture is that complex hold which includes knowledge, beliefs, art, norms, customs and any other habit

acquired by a man as a member of a society.


Subculture is a set of people with different set of behaviors and beliefs which differentiates them from a larger culture of which they are a part.


Personality is a sum total of habits, traits, characteristics of an individual. It is actually a force or power to do things.


Personality can be type A or Type B.


1. Type A

The Type A personality is characterized as fast moving, hardworking, time conscious, comparative, impatient and preoccupied with work.

2. Type B

The Type B personality is the opposite of Type A which is commonly associated with stress and is usually liked by the organizations today.

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