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ATTITUDE AND BEHAVIOUR
Types of Attitudes
o Positive attitude
o Negative attitude
Change in Attitude
Formation of Attitude
Why concern for attitude
How to change attitude
Steps towards change in attitude
Steps to turn attitude into action
Attitude by Charles Swindoll (American Writer)
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Attitude influences the behaviour of the individuals. Attitude is a usual way of doing things. Successes and
failures in life depend upon the attitude of the individuals. If attitudes are positive, then human relations will
be positive. And positive human relations are necessary for a successful life.
a. Attitude is a disposition to approach an idea, event, person, or an object.
b. It is a tendency to act in one way or the other toward an ‘attitude object’ or something (i.e. idea, event,
person, object, food, colour, and furniture, virtually everything).
Behaviour may be defined as
a. The manner in which one behaves.
b. The actions or reactions of a person or animal in response to external or internal stimuli.
c. The manner in which something functions or operates.
Ethical behaviour is attributed with certain characteristics of honesty, sincerity, fairness and equity in
interpersonal and professional relationships.
Attitude is like a driver or decision maker. It decides how to act or behave in a particular situation. Success
and failure in schools or in work life depends on the attitude of an individual. Attitude is a kind of habit. It
is a usual way of doing things. Everything in an organization will get better if the attitude of everyone gets
better. We reward positive attitudes and punish negative ones. Just like weather, everyone likes to talk about
it but no one seems to do much about it.
Formation of Attitude
Individual attitudes develop through the interaction of complex forces and are learnt.
And what is learnt can be unlearned or changed. We develop our attitudes from copying those people who
are important to us (significant others), particularly parents and siblings. Religious beliefs are good
Rewards and punishments associated with certain actions make individuals acquire beliefs and accordingly
result in building personal attitudes.
Demonstration effect from friends and playmates play an important role towards developing attitudes.
Media or persuasive communications also help develop certain attitudes. Often our attitudes towards
politics come from information or persuasive communications from media.
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