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Human Relations (MGMT611)
ASSIGNMENT NO. 01
Due Date: November 21, 2012

ATTITUDE AND BEHAVIOUR                                                                             Marks: 15

Ty Pennington, is the host of an American Reality TV Show Extreme Make Over. He has the passion
of turning people’s dreams into reality in just a very short span of time (One week). His traits include
empathic nature, charismatic personality and a well-spoken man. Besides this, he is an Art and
Design Graduate and has been working as Carpenter since early childhood. His creativity towards
handling life’s issues and quick decision making has broken up the monotony of a typical TV show
making it a worth watching program for every type of audience. Ty has been involved in various
Charity works for the disable people and various children hospitals. His charity work motivated him
to come up with this idea of TV show where he perceived to communicate with the distressed
audience at massive level.

In this show, Ty’s voluntary team comprising of designers, contractors, workmen and other people
constructs beautiful houses for the poor families living in misery, hopelessness and devastated way.
The selection criterion for the opportunity of reconstructing the house is based on economic, social
and psychological conditions of the family. One of the family members must be inflicted with a
genetic disease that is not completely curable. The theme of the program has been designed in such a way that it could transform the negative attitudes and behaviours of the adverse and incurable families into positive attitudes.

The contestants write letters to Ty with their complete authenticated profile to visit them. He then
selects the neediest family and contacts them. The whole team then visits them and inquires about
their life history and their current attitude towards life. The team leader Ty not only promises
something beautiful but a safe, happy and prosperous life. Ty focuses on a long term strategy which
firstly requires changing the attitudes of the people. For this purpose, he sends the family on a one
week holiday trip to their dream place Disney Land. After one week, the family returns to home and
gets the opportunity to visit their new house which was once an impossible dream for them.

Ty has been now the most popular host among the lower and middle class families. Audience loves
him for his sympathetic and motivational approach towards life. His basic motive is to make people
realize that how they can develop positive attitude and frame life accordingly. He wants the family to promise the audience that they would become an example of positive attitude by beating up the
negative traits and behaviours in them.

Questions:

1: What two types of attitude have been discussed by Ty? And what type of attitude did he
find among the people and why did people develop that? Discuss your own perceptions and
ideas for the situation. (2+4 marks)

2: What type of approaches Ty has used to change the attitude of the people through this
reality TV show? (9 marks)

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Solution,

1: What two types of attitude have been discussed by Ty? And what typeof attitude did he
find among the people and why did people develop that? Discuss your own perceptions and
ideas for the situation?


Ty has discussed both types of attitude as case study shows (

The theme of the program has been designed in such away that it could transform the negative attitudes and behaviors of the adverse and incurable families into positive attitudes) And what type of attitude did he find among the people and why did people develop that? Discuss your own perceptions and ideas for the situation.

He found negative attitude among people due to hopelessness and devastated way and people develop this attitude due to their economic, social and psychological conditions.


2: What type of approaches Ty has used to change the attitude of the people through this reality TV show? (9 marks)
Solution: Ty has used Cognitive approaches (through information, persuasive communication through introducing conflict or dissonance between the existing attitude and the new one.) and Social approaches (People change their residences, shift from old localities/mohallas to modern localities to learn new values and bring change in their attitudes.)


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