SEMESTER FALL 2020
SUPPLY CHAIN MANAGEMENT (MGMT614)
Total marks: 10
Due date: 18th December, 2020
To reinforce the concepts of “Pull” and “Push” strategies in Supply chain management.
A Japanese car manufacturing company has started its operations in Pakistan. It has established
an assembly plant in Karachi. The company has proficiency in making loader trucks that are
actively used for transporting materials. The company offers many variants of the trucks
depending on the need of the buyers. The demand for loader trucks is increasing day by day, but
the type of truck required differs based on the task to be performed.
A unique feature that the company is offering is to let the customers customize or modify a truck
according to their needs. This means that all the trucks have the same engine and chassis,
whereas the customers can choose different types of axles for the type of load they want to carry,
different shock absorbers and finally a color of their choice making a finished product ready for
use by the consumer.
Since the company is new in the market, it is having difficulty in deciding how to manage its
supply chain. The company is unable to decide whether to produce the final products in
anticipation of customer demand i.e. to use a PUSH supply chain strategy or to wait for the
customer orders to initiate producing the vehicle from scratch i.e. to employ a PULL supply
You are hired as the Supply chain manager of the company and have been given the task to
identify the best supply chain strategy according to the given scenario.
Being the supply chain manager of the company:
Do you favor a complete PUSH supply chain strategy?
Are you inclined towards a complete PULL supply chain strategy?
Are you going to use a combination of both PUSH and PULL strategy i.e. a hybrid strategy by
identifying the decoupling point? In this case you also have to mention where the decoupling
You need to provide at least three arguments in the favor of your choice.
(1 mark for the correct strategy + 3*3 = 9 marks for the arguments)
NOTE: You can choose only one strategy out of the three mentioned above.
Be CONCISE and PRECISE. Irrelevant information will result in deduction of marks.
You are supposed to provide a brief answer in bulleted form with proper reasoning.
The length of your answer must not exceed “300” words. This does not mean that the
answer should be extended with unwanted details just for the sake of completing “300”
words. If you can justify your answer in less words, it is totally acceptable.
Your answer should be to the point without any unnecessary details. Also it should not be
short enough so that no understanding can be developed from it.
Provide Logical points in your own words.
Watch video lectures and consult book/notes to complete the assignment
24 hours extra / grace period after the due date are usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above mentioned
due dates should always be treated as final to avoid any inconvenience.
Make sure to upload the solution file before the due date on VULMS.
Any submission made via email after the due date will not be accepted.
Use the font style “Times New Roman” or “Arial” and font size “12”.
It is advised to compose your document in MS-Word format.
You may also compose your assignment in Open Office format.
Use black and blue font colors only.
Use APA style for referencing and citation. For guidance search “APA reference style” in
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Rules for Marking
Please note that your assignment will not be graded or graded as Zero (0), if:
Any of the given instructions is not followed
It is copied or plagiarized
It is submitted after the due date.
The file you uploaded does not open or is corrupt.
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