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Supply Chain Management (MGMT614)
Total Marks: 5
Graded Discussion Board
To develop an understanding of “Push” and “Pull” processes in a supply chain.
A new fashion retailer is entering the apparel industry with two product lines, casual dress (jeans and t-shirts etc.) and formal suiting (customized suiting). Based on the market information, he has concluded that the casuals have a stable demand throughout the year, but the demand of suits varies season to season, so they are tailored as per customer order. Following his instinct, he applies Push strategy to both product lines for achieving economies of scale.
Being a student of Supply Chain Management, do you support this decision of the retailer? Discuss by supporting with arguments.
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