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Supply Chain Management (MGMT614)

Total Marks: 5


Graded Discussion Board



To develop an understanding of “Push” and “Pull” processes in a supply chain.


A new fashion retailer is entering the apparel industry with two product lines, casual dress (jeans and t-shirts etc.) and formal suiting (customized suiting). Based on the market information, he has concluded that the casuals have a stable demand throughout the year, but the demand of suits varies season to season, so they are tailored as per customer order. Following his instinct, he applies Push strategy to both product lines for achieving economies of scale.

Discussion Question:

Being a student of Supply Chain Management, do you support this decision of the retailer? Discuss by supporting with arguments.



  • You are supposed to provide a brief answer in bulleted form with proper reasoning.
  • The length of your answer must not exceed “250” words. This does not mean that the answer should be extended with unwanted details just for the sake of completing “250” words.
  • Avoid directly copying material from any source. Provide logical points in your own words.
  • Adopt a critical approach while answering the given question.
  • Only logical and rational points supported by good reasoning will be awarded marks.
  • You are advised to be specific and avoid unnecessary details or explanations as it can have negative impact on your scores.
  • Copied material will be marked as ZERO.

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