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MGMT625 Assignment No 01 Spring 2019 Solution & Discussion

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Topic: Organizational Adaptation
Case:
Nestle is one of the largest company in food processing industry in terms of
revenue and profitability. It is fortune 500 company which is serving different
customer segment all over the world and have the market capitalization of the US
$250 billion (may 2015 data).The leading health, Nutrition & wellness company is
taking care of the needs and wants of their consumers and their families all around
the world so as to help them to live a healthier lifestyle. With such a wide range of
products in different categories, Nestle serves different pocket size too. Being a
global company it caters to the changing needs of the population of a particular
nation aptly & competitively. Nestle is known for its unmatchable R&D. Their
competitive advantage comes from a blend of irreplaceable strengths throughout
the product value chain, the broadest geographic coverage and strong corporate
values. Nestle has been such a successful brand because of continuous innovation
in new product lines, R&D development and marketing strategies.
Requirements:
According to Miles & Snow, there are four kinds of organizations: Prospector,
Defender, Analyzer and Reactor.
Question:
According to you, Nestle falls in which category and why? (5+5 marks)

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