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MANO-SALWA is a privately owned restaurant offering traditional food since 1970s, and is located in Lahore. Its specialty is Pakistani Cuisine and includes food items like Karahi, Tikka, Korma, Chargha, Biryani, Koftey, Handi, Rogni Naan, Parathy, Khameeri Roti etc. But it totally ignored the different continental items like Chinese Food, Italian Food, Thai Food and different other Fast Food items. During late 1990s, the taste preferences of consumers shifted towards the other non-traditional continental dishes. The CEO of MANO-SALWA observed a downfall in the revenues even the quality of its traditional items remained consistent for which it was renowned. CEO conveyed and discussed this observation with his managers and employees. 

Discussion Question:
This communication of revenue shrinkage is a trigger of which of the phases of Kurt Lewin Model of Change? Discuss and justify your choice with proper arguments

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Please Discuss here about this GDB.Thanks

 

Unfreezing Technique
study and write in ur own words Smile understand the phases of Kurt Lewin Model

are u sure about unfreezing? or change movement?

 

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