MGMT625 GDB No 01 Spring 2019 Solution & Discussion Last Date: 29-05-2019
Total Marks5Starting DateThursday, May 23, 2019Closing DateWednesday, May 29, 2019StatusOpenQuestion TitleOrganizational LearningQuestion Description
Coca-Cola, the insanely famous brand was founded in the late 19th century. Coca-Cola has been in a firm position in the beverage market for over 120 years. It is the most famous international brand that has produced many products like Sprite, Fanta, Diet coke etc. In 1980s, Coca-Cola launched a new product called New Coke, a sweeter soda. The New coke didn’t turn out to be a successful product as it was the biggest mistake made by Coca-Cola. So Coca-Cola quickly replaced it with the older formula. It was able to react to consumer preferences to maintain its product’s appeal.
Coca cola has been through many change management challenges. Pepsi being its biggest competitor was a constant threat for Coca-Cola either in terms of product or market expansion. Coca-Cola has faced backlash for a time due to the amount of sugar it had that surely isn’t considered good for health, it was considered a cause of obesity too. Its sales dropped for a time when people came to know that it has cocaine in it. Despite all the negative publicity and having a major competitor in the international market, Coca-Cola emerged as the leading and most valuable brand of current times.
Points of Discussion:
After maturity, an organization has to face decline, after facing these enormous challenges, how did Coca Cola manage to escape/avoid decline and is still considered as the most successful and valuable brand?
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