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Pakistan Post is a state enterprise which functions as Pakistan's primary and largest postal operator. The national postal service has more than 44,000 employees and 13,000 post offices across the country. Pakistan Post operates under the autonomous "Postal Services Management Board" to deliver a full range of delivery, logistics and fulfillment services to customers (Source: https://en.wikipedia.org/wiki/Pakistan_Post).
Unfortunately, Pakistan Post faces difficulty to compete with private courier services, which comparatively charge more than the national postal services. There is a dire need to revive Pakistan Post structure and improve its services to compete with private courier service companies.

1. What sorts of strategic changes (external and internal) should be implemented by Pakistan Post to improve its services to compete with private courier service companies? Suggest at least two strategic changes. 5 marks

2. How can the Management of Pakistan Post enhance their employees’ efficiency to improve its services by applying the best management practices? Mention at least two solutions. 5 marks

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