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ORGANZIATIONAL DEVELOPMENT (MGMT628)
Fall, 2015
Assignment no.1
Due Date: 1st December 2015
Total Marks: 10
Objective of activity
The prime objective of this activity is to help students understand the basic issues confronted by OD practitioners and how they should deal with them.
Learning Outcomes
After attempting this assignment students will be able to:
• Identify issues and problems relevant to OD
• Understand different types of consulting models
• Comprehend OD practitioner styles in relation to organizational issues.
OD Issues and OD practitioners
SkyLine is an international airline services providing company. Recently, the industry has seen new entrant, HomeAir, offering relatively lower airline fares with better services to make customers’ travelling experience more comfortable. For instance the online information system at HomeAir offers extra features such as inquiring about customers’ preferred seat, meal and even TV show to be watched during the flight. Similarly, these preferences are ‘remembered’ by the intelligent system for repeat customers. Customer service is kept a top priority at HomeAir so much so that all airline staff goes out of the way to ensure customer satisfaction. HomeAir employees appear more “happy” and “motivated” to do their work as compared to employees at SkyLine. On the other hand, SkyLine also runs an online information system; however, this system is used for basic transactions, flight schedule, inquiry and bookings. Employee performance at SkyLine has been minimal due to the recent financial loss suffered by the company which has resulted in downsizing of employees and late payment of salaries. Amidst financial crisis, SkyLine is depending on the loyalty and dedication of its employees to keep the airline afloat and running. Management at SkyLine is centralized and concentrated at the top of the hierarchy which results in delays in certain day-to-day problems faced by the airline staff on the job. Top management realizes it must do something to save the company and hence it is suggested that an outside consultant should be brought to identify the company’s strength and how to use it to an advantage.
Assignment Tasks
1. Based on the scenario above, identify which issues faced by SkyLine relate to
Organizational development. (2 marks)
2. Which type of consulting model has been adopted by SkyLine management? Justify
(4 marks)
3. Which OD practitioner style would you recommend to be best suited for SkyLine?
(4 marks)
STUDENT’S GUIDE
1. Be careful from those blogs who are promoting cheating culture among our students and
killing their creativity and critical thinking. Answers copied from such blogs will be
straightaway marked as zero. Similarly any relevant or irrelevant material copied from
internet sources will get the same treatment. It can seriously damage your grades.
IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome
uploading difficulties. This extra time should only be used to meet the emergencies
and above mentioned due dates should always be treated as final to avoid any
inconvenience.
IMPORTANT INSTRUCTIONS
 Students are advised to study the whole text carefully.
 Try not to include any irrelevant material in the solution.
 Try to come up with precise and original answers.
 Any act of plagiarism like copy paste from internet will result in ZERO
marks.
 Assignments reaching after the due date would not be considered.
OTHER IMPORTANT INSTRUCTIONS:
DEADLINE:
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 You may also compose your assignment in Open Office format.
 Use black and blue font colors only
REFERENCING GUIDELINES:
 Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
 Please note that your assignment will not be graded or graded as Zero (0), if:
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
 It is cheated or copied from other students, internet, books, journals etc.
NOTE RELATED TO LOAD SHEDDING: PLEASE BE PROACTIVE
Dear students!
As you know that Pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.
Good Luck
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