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Scenario
SKI Ltd runs an assembly plant for laptop computers. Managers of the company hold a meeting after six months to review current position of the business and the long term plans. Extracts from the most recent meeting are as follow:
Marketing manager said that sales of our latest OLED screen models have exceeded expectations and the shift toward laptop with OLED display from TFT screen models is expected to continue. The company also has a chance to expand his business by entering into African market, as the trade barriers has been removed by African countries and its market has high growth potential for the company.
Operations manager revealed; the automation of the screen assembly section is in progress. Last month, we turned down a big order due to little factory capacity and shortage of skilled labor. I do propose to extend the factory space and to train more new workers.
Finance manager conferred that our profits are steadily increasing, but due to expenditures on automated machines and on research & development activities, we are facing shortage of cash flow. We need to borrow funds but we would be in trouble as interest rate has increased. At the same time, we must constantly be aware of exchange rate fluctuations as recent depression helped us to be more competitive in local market.
Requirement:
You are required to conduct SWOT analysis for SKI ltd by identifying its one strength, one weakness, one opportunity and one threat, only in bulleted form.
Answer Plz......!

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Me also need some help, Anyone ansr plz. :(

no many MBS STUDENTS HERE

Aoa,

    Dear friends,

                         We were asked to conduct the SWOT analysis for SKI Ltd.,

 

Strength:

           The company is performing well by selling its OLED screen laptops - strong  brand name

 

Weaknesses:

           Require more trained staff, lack of sufficient capital (cash flow)

 

Opportunities:

          Market developments - removal of trade barriers by African countries, have a better potentail for the company

 

Threat:

               might be due to currency fluctuation- but not sure about this one

 

This is just a brief understanding, hope it will help you out.

 

Regards,

 

Faisal

yr i think competitor threat hain

baqi 3 theak lag rahy hain sirf threat main i think competitors hain

is ka format kiya hoga kihnay ka jasa ap ne likh ya koi tale guide me plze

@mariam khan

Write in points with Bullets in MS Word or GDB post comment toolbar page.

Nice Faisal Bro, But kia ye full answer hai? q k GDB Mai to minimum 100 words required hai.

well dear please add your comments, before posting the GDB.

 

Regards,

Faisal 

S:- OLD Screen Laptop

W:-Little factory capacity & skill labour

O:- African Market

T:- Exchange Rate & Interest rate

......is it right...?????

i think it is right... but waiting for more replies..... lets see.....

  • (S)   Sale OLED models have exceeded expectations
  • (W) Shortage of skilled labor, cash flow
  • (O)  Barriers has been removed, train more new workers
  • (T)  Exchange rate fluctuations & interest rate

 

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