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DUE DATE: 29th JANUARY 2013

MARKS: 30

Topic: Motivational Theories

Learning objectives: To enable you to understand the application of different motivational theories in practical business situations.

Case:

Crisp & Soft – one of the famous food restaurant chains in Karachi had established a reputation for cheap food items at lunch, hi-tea and dinner packages with consistent quality and fast customer service. The manager at Crisp & Soft had the perception that no matter in which city or town the public is in, public will appreciate if they could buy exactly the same variety of dishes at similar prices and same quality standard. To attain this, organization had built a very detailed training program for staff. Moreover, failure to pass the test at the end of the training program or failure to observe the methods and work practices would lead to demotion or dismissal. Each and every activity which is to be performed by the workers has laid down in rules and regulations of the company. A list of some of these is as follows:

                        • Workers will be trained before handling over the tasks of restaurants.

                        • If any employee came late by 5 minutes, then his/her salary will be deducted.

                        • No one is allowed to leave the office without approval of restaurant manager.

                        • If any employee is not meeting the requirement of greeting all the customers at restaurant with same welcome, he/she will face to an explanation by manager.

 

The management felt proud on the fact that they had thought everything and workers did not have to take any initiative on their own, all expected problems had been foreseen and procedures have been set to deal with all of them.

As far as the compensation package is concerned, workers and lower level staff were paid at reasonable rate, with free uniform and meals. HVAC (heating, ventilation, and air conditioning) System is installed by the management. Secondly, managerial level staff is receiving market based salary and also having membership of social club of the restaurant.

Requirements:

1: Identify the practices of organization that are indicating the application of reinforcement theory? Marks: 10

2: You are required to suggest some measures of positive reinforcement that can be implemented by the management of Crisp & Soft restaurant. Marks: 10

3: Assess which level of Maslow’s hierarchy of need the organization is satisfying for lower level staff and managerial level staff? Explain Marks: 10

 

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plz must read Lecture 21 to understand the reinforcement theory...  after that you would be able to give the answer easily of question no.1 & 2, b/coz these are occur in reinforcement theory.  

Reinforcement/Behavior Modification Theory

theory that behavior can be
encouraged or discouraged by means of rewards or punishments.
Most managers prefer giving rewards and placing positive value on performance to
doling out punishment.
· To strengthen desired behavior at work place.
· To force the workers to adopt that behavior.
· There are two ways for reinforcement:
· Positive reinforcement
· Negative reinforcement
· Positive reinforcement means to encourage a particular behavior.
· Negative reinforcement means to discourage a particular behavior.

For the 3rd Q. plz read these Two-Factor Theory OR Hygine Theory, I hope you will be able to give the ans. of 3rd question by urslef. 

Frederick Herzberg’s theory of motivation holding that job satisfaction depends on two

types of factors, hygiene and motivation.
· Factors required to keep employees in the organization are called hygiene factors.
· Factors used to get high productivity from workers are called motivators.
Hygiene factors fall with the biological needs, safety needs and partially with social needs of
Maslow’s hierarchy theory. Motivators are almost similar to social needs, Self esteem needs
and self actualization needs of Maslow’s hierarchy theory. Both factors should be present in
the organization at the same time to get productivity from workers.
This theory suggests that managers should follow a two-step approach to enhancing
motivation—first, ensure that hygiene factors (working conditions, policies) are acceptable,
and then offer motivation factors such as recognition and added responsibility. Biological
needs are related to human body’s survival. E.g. food, drink, air, sleeps etc.

thnkx for ur guidance saim bhai

 wlcome

thanx alot Saim for ur precious ideas

All students must share points and also your problems.... so it can discussed and solution can prepare.

Don’t wait for solutions just participate in Discussions because after discussions a correct solution will prepare...

sweet fellows answer of 3rd question in lec#19

in my views lec#19 to 21 is helpful for solving this assignment

Reinforcement theory

A behavioral construct where control is achieved by manipulating the consequences of behavior. A business manager using reinforcement theory might employ rewards for desirable behavior by staff and punishments for undesirable behavior to help steer employees toward intended performance goals. Also called operant conditioning.

Reinforcement/Behavior Modification Theory:    Theory that behavior can be
encouraged or discouraged by means of rewards or punishments.
Most managers prefer giving rewards and placing positive value on performance to
doling out punishment.
· To strengthen desired behavior at work place.
· To force the workers to adopt that behavior.
· There are two ways for reinforcement:
· Positive reinforcement
· Negative reinforcement
· Positive reinforcement means to encourage a particular behavior.
· Negative reinforcement means to discourage a particular behavior.

The Hierarchy of Needs is as follows:

1. Physiological Needs (basic issues of survival such as salary and stable employment)
2. Security Needs (stable physical and emotional environment issues such as benefits, pension, safe work environment, and fair work practices)
3. “Belongingness” Needs (social acceptance issues such as friendship or cooperation on the job)
4. Esteem Needs (positive self-image and respect and recognition issues such as job titles, nice work spaces, and prestigious job assignments.)
5. Self-Actualization Needs (achievement issues such as workplace autonomy, challenging work, and subject matter expert status on the job)

i hop all this will be helpful for u

wish u best of luck and pry fr me

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