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MGT211 introduction to business Assignment # 02 will be opened on July 14, 2014 and due date of assignment submission will be July 18, 2014.

Dated: Jul 11, 14

Important announcement

Assignment # 02

introduction to business (MGT211)


Dear Students!

This is to inform that Assignment No. 2 will be opened on July 14, 2014 and due date of assignment submission will be July 18, 2014.


A 24 hours extra/grace period after the due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies; and above mentioned due date should always be treated as final to avoid any inconvenience.



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Replies to This Discussion

ye to wasy ap log hmara mazak he bna rahy hain yaar solution btain na iska

sir tariq ye graph he to nai ban raha plz upload kar dain na word main?

bro oper word file attached ha jis mei graph bana hua ha. plzz check it 

thanks to all of u for helping in assignment. Specially tariq sir, Shakeel sir and Bilal ahmad.

God bless u all

wo snap shot ha word file ni ha...

its a word file


Nabila sis, thanks. Please make all the new students to understand that if exact solution is uploaded and these students post the same then they will get ZEROOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO bulke is se bhi bara zero milay ga.

Its my requat to all my new students that please understand the hints and guidelines provided. NING is a forum where we discuss it out and make our own solutions. 

Best of luck and keep working hard.



Geographic Segmentation
The following are some examples of geographic variables often used in segmentation.
• Region: by continent, country, state, or even neighborhood
• Size of metropolitan area: segmented according to size of population
• Population density: often classified as urban, suburban, or rural
• Climate: according to weather patterns common to certain geographic regions
Demographic Segmentation
Some demographic segmentation variables include:
• Age
• Gender
• Family size
• Family lifecycle
• Generation: baby-boomers, Generation X, etc.
• Income
• Occupation
• Education
• Ethnicity
• Nationality
• Religion
• Social class
Many of these variables have standard categories for their values. For example, family lifecycle often is expressed as bachelor, married with no children (DINKS: Double Income, No Kids), full-nest, emptynest, or solitary survivor. Some of these categories have several stages, for example, full-nest I, II, or III depending on the age of the children.
Psychographic Segmentation
Psychographic segmentation groups customers according to their lifestyle. Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. Some psychographic variables include:
• Activities
• Interests
• Opinions
• Attitudes
• Values
Behavioralistic Segmentation
Behavioral segmentation is based on actual customer behavior toward products. Some behavioralistic
variables include:
• Benefits sought
• Usage rate
• Brand loyalty
• User status: potential, first-time, regular, etc.
• Readiness to buy
• Occasions: holidays and events that stimulate purchases
Behavioral segmentation has the advantage of using variables that are closely related to the product itself. It is a fairly direct starting point for market segmentation. When numerous variables are combined to give an in-depth understanding of a segment, this is referred to as depth segmentation. When enough information is combined to create a clear picture of a typical member of a segment, this is referred to as a buyer profile. When the profile is limited to demographic variables it is called a demographic profile (typically shortened to "a demographic"). A statistical technique commonly used in determining a profile is cluster analysis.


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