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MGT211 - Introduction To Business Assignment No. 02 Solution and Discussion Due Date:02-07-2013

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SEMESTER SPRING 2013
INTRODUCTION TO BUSINESS (MGT211)
ASSIGNMENT NO. 02
DUE DATE: 2
ND
JULY 2013
MARKS: 30
ASSIGNMENT:
TOPIC: Business Plan
Learning Objectives:
 To understand the importance of business plan for organization
 To learn how to design/construct the business plan for any organization
Learning Outcome:
After this assignment, learners will be able to;
 Understand the role of business plan for firm’s success
 To apply different strategies/techniques for making it successful for the
organization
Background:
Business plan is most essential document for any business because it contains
information about the organization, goals oforganization, reason why their stakeholder
stay connected with them and how company will achieve those goals. If organization fails
to develop a proper business plan then they can’t survive in this competitive environment.
Scenario:
ABC Corporation is a multinational firm which is dealing with mineral water business.
ABC Corporation decides to target Pakistan’s Mineral Water Industry. As you know in
Pakistan’s Mineral Water industry, there is a stiff competition existing between different
local and multinational brands and now one more multinational brand is coming in this
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industry. So in competitive environment, top management of ABC Corporation hires you
to develop a business plan for them that will capture a sustainable market share from
industry.
Requirement:
Consider yourself as a business analyst and filled below mentioned table of business plan
for ABC Corporation.
Section Sub Section Components Description
Organization Information of
the Business
What will be the name
of business?
What will be the
objective of business?
What will be the
structure of the
organization?
(Structure means
layout of the
organization)
 
Human
Resource
What will be the size
of team?
 
Marketing Customer
Profile
What will be the target
market?
Product What benefits you will
provide to customer
that other are not
providing?
Who are the major
competitors?
Promote How will you promote
your brand?
Distribution How will you
distribute your brand?
Pricing What will be the price
of your brand?
Manufacturing Facilities Where will be factory
located?
Is this location
strategically good?
Resources What are the main
resources of the
business?
Finance Investment How much finance will
require for the
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business?
(Approximately
Amount)
What will be the
source(s) of financing?
How much time will
business take to
produce return in
investment?
Guideline for Solution:
 Marking Scheme
o Organization section contains 8 marks
o Marketing section contains 12 marks
o Manufacturing section contains 6 marks
o Finance section contains 4 marks
 Avoid irrelevant details and answer should be in “bullet form”
IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome
uploading difficulties. This extra time should only be used to meet the
emergencies and above mentioned due dates should always be treated as final
to avoid any inconvenience.
IMPORTANT INSTRUCTIONS/SOLUTION GUIDELINES/SPECIAL
INSTRUCTIONS
OTHER IMPORTANT INSTRUCTIONS:
DEADLINE:
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
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FORMATTING GUIDELINES:
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 You may also compose your assignment in Open Office format.
 Use black and blue font colors only.
REFERENCING GUIDELINES:
 Use APA style for referencing and citation. For guidance search “APA
reference style” in Google and read various website containing
information for better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS-Word or Open Office; e.g. Excel,
PowerPoint, PDF etc.
 It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive 
Dear students! 
As you know that Pre Mid‐Term semester activities have been 
started  and  load  shedding  problem  is  also  prevailing  in  our 
country now a days. Keeping in view the fact, you all are advised 
to post your activities as early as possible without waiting for the 
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due  date.  For  your  convenience;  activity  schedule  has  already 
been uploaded on VULMS for the current semester, therefore no 
excuse will be entertained after due date of assignments, quizzes 
or GDBs. 

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Replies to This Discussion

no 

     only use table 

Maine 6 million likha hai  finance   

Maine 20 - 30  =/

6 million to bss aik water plant ki price hai .. maine google kiya =/

mane 6 million hi likha hai or ab 

to submitt kara di hai chalo jane do ghalat ho gaya 

ok no worries.. good luck 

kiya mjhy koi yea bta sakta ha net sa past market share ki %mntion ki jai assgmnt mai to is it consider as cheating??

no becoz facts or facts 

but there is no question about past market share in assignment

so why you want to do that 

ki help kreyyy plz mjhy tu samjh nhi a rhi kesy krna hy

te question karo janabzzzzzzzz

Heer

What will be the source(s) of financing?

bank loan etc hun gay??

business plan ka naam apni marzi sa likhna ha ya phr jo company already market mai hain un ka?????????????????????????

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