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please some one upload the solution
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load shedding started again
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hahha.. awl thing allow.
anyone can upload solution
MGT211 Assignment solution
Mr. Hussain use push promotional strategy works to create customer demand for flour through promotion: for example, through discounts to retailers and trade promotions. Appealing package design and maintaining a reputation for reliability, value or style are also used in push strategies.
And Mr. Hussain also use Comparative Advertising to increase retail margins for the retailers or initiate an advertising campaign for this new brand.
How Mr. Hussain is using Comparative Advertising? while he is comparing his product. What you think. Please discuss.
for the above given situation both promotional strategies ( push and pull) must be applied by the owner of Al-Badee.
The push promotional strategy is used to create market demand by offering incentives to the sales force, retailers, wholesalers and distributors. Push strategy includes selling merchandise directly to the customers via company showrooms and negotiating with retailers to sell their products for them, or set up point-of-sale displays.( this strategy will help the owner to offer selling merchandise)
the pull promotional strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. The ultimate goal of pull marketing is to get the customers to come to you( advertising will help the customers become familiar with the new product)