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introduction to business (MGT211)
Graded Discussion Board NO.02
opened on July 29, 2015
last date July 31, 2015.
Topic/Area for Discussion
“Promotion, Advertisement and Distribution Strategies”
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Friends About My Opinions.. Please convert this on 100 Words Must. Currently 145 Words and make Some Changes as per Ur Knowledge
1) Pricing: Company Must ensure that their prices must be low as compare with Competitors. High Prices always Decrease company sales in Market.
2) Center & Helpline Services: Company Must Established a High Customer Care Center on Main Locations where customer visits and get their Required Info. And Also Ensure to Maintain a Good Call Center where Customers call and get their information’s.
3) Advertising: Advertising is the Key Point. Company must Published Their Advertisement in Newspapers on Regular Basis.
4) Proper Placement: PC’s and Other Product must be placed in Visible Locations on Centers and Shops. So Customers Can Easily Access.
5) Offers: Offer on PC’s is very Useful Tool Company Must Give some offers like Buy One PC and Get Free PC Bag or PC Stand.
Graded Discussion Board No.2
Topic: Promotion, Advertisement and Distribution Strategies
Dell Computers is the largest producer of IBM-compatible PC. The motive of Dell is “Listen, Learn, and Deliver”. It is the pioneer company in computer industry to use direct marketing approach for selling its products through mail order. Customers can also call on tool free numbers to place orders, receive information and advices regarding product which they are interested to purchase. It also offers its customers to tailor the products according to their needs i.e. software, chip, disk drive etc. Products are delivered on time. It has competitive edge on other companies for making tailor made and high quality products. Company advertises the products through in house catalogue and trade magazines and uses direct marketing approach for distribution of its products.
Point of Discussion
Keeping in mind the above mentioned scenario, mention at least five productive ways, including promotion and distribution, through which Dell computers can increase its sales.
NOTE: Your answer should not be more than 100 words