SEMESTER SPRING 2013
INTRODUCTION TO BUSINESS (MGT211)
ASSIGNMENT NO. 01
DUE DATE: 2ND MAY 2013
TOPIC: PEST Analysis for New Business
To get knowledge about the importance of a PEST analysis.
To know about the qualities of a good businessman.
After this assignment, student will:
To understand the role of PEST analysis for goods and services.
To understand the qualities of a good businessman required for the
success of a business.
Ali and Hassan are Master of Business Administration degree holders and
they want to establish a new business in Fast Food Industry in partnership
with the name AH Hot & Spicy Fast Foods. For this purpose, they made
analysis of different market situations of this Industry; also for their business
they analyzed different environments in which a business works that social,
technological, political and economic. They are full of team spirit and
having good technical skills and abilities to work and run the business.
After analyzing the market internal and external factors, they received basic
knowledge important for any new enterprise. Finally they decided to start
the business in Islamabad.
Perform a PEST analysis for AH Hot & Spicy Fast Food.
Your analysis should be based on facts about your city and you are also
required to mention the source of facts you will use for the PEST analysis in
this assignment. IT is also suggested that first you read material about PEST
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Please note that your assignment will not be graded or graded as Zero (0), if:
It is submitted after the due date.
The file you uploaded does not open or is corrupt.
It is in any format other than MS-Word or Open Office; e.g. Excel,
PowerPoint, PDF etc.
It is cheated or copied from other students, internet, books, journals etc.
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Please Discuss here about this assignment.Thanks
Our main purpose here discussion not just Solution
We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.
i dont understand a single word lets start by asking what is PEST?
Muhammad Naeem Mirza discussion islihay lihay start ki gi hai
PEST analysis (Political, Economic, Social and Technological analysis)
PESTLE Analysis is an analytical tool for strategic business planning.
PESTLE is a strategic framework for understanding external influences on a business.
There are many macro-environment factors that effect strategic planning: New laws, tax changes, trade barriers, demographic change.
Macro-environment factors includes all the factors that influence an organization, but are out of its direct control.
Macro-environment factors tend to have a long term impact.
PESTLE stands for "Political, Economic, Social, Technological, Legal and Environmental" and is used for business and strategic planning, marketing planning, organizational change, business and product development and research reports.
By understanding these external environments, organizations can maximize the opportunities and minimize the threats to the organization.
Political factors relates to the pressures and opportunities brought by political institutions and to what degree the government policies impact the business.
- Government policies
- Government term and change
- Trading policies
- Funding, grants and initiatives
- Lobbying and pressure groups
- Wars, terrorism and conflicts
- Elections and political trends
- Internal political issues
- Inter-country relationships
- Local commissioning processes
Economic factors relates to economic policies, economic structures and to what degree the economy impacts the business.
- Local economy
- Economy trends
- Seasonality issues
- Industry growth
- Import/export ratios
- International trade
- International exchange rates
Social factors relates to the cultural aspects, attitudes, beliefs, that will affect the demand for a company's products and how the business operates.
- Media views of the industry
- Work ethic
- Brand, company, technology image
- Lifestyle trends
- Cultural Taboos
- Consumer attitudes and opinions
- Consumer buying patterns
- Ethical issues
- Consumer role models
- Major events and influences
- Buying access and trends
- Advertising and publicity
+.·´¯`·.·★ вℓυε εүεs ★·.·´¯`·. gud keep it up & thanks for sharing
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