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TOPIC: PEST Analysis for New Business
Learning objectives
 To get knowledge about the importance of a PEST analysis.
 To know about the qualities of a good businessman.
Learning outcomes
After this assignment, student will:
 To understand the role of PEST analysis for goods and services.
 To understand the qualities of a good businessman required for the
success of a business.
Ali and Hassan are Master of Business Administration degree holders and
they want to establish a new business in Fast Food Industry in partnership
with the name AH Hot & Spicy Fast Foods. For this purpose, they made
analysis of different market situations of this Industry; also for their business
they analyzed different environments in which a business works that social,
technological, political and economic. They are full of team spirit and
having good technical skills and abilities to work and run the business.

After analyzing the market internal and external factors, they received basic
knowledge important for any new enterprise. Finally they decided to start
the business in Islamabad.
Perform a PEST analysis for AH Hot & Spicy Fast Food.
Your analysis should be based on facts about your city and you are also
required to mention the source of facts you will use for the PEST analysis in
this assignment. IT is also suggested that first you read material about PEST
24 hours extra / grace period after the due date is usually available to overcome
uploading difficulties. This extra time should only be used to meet the
emergencies and above mentioned due dates should always be treated as final
to avoid any inconvenience.
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
You may also compose your assignment in Open Office format.

Use black and blue font colors only.
 Use APA style for referencing and citation. For guidance search “APA
reference style” in Google and read various website containing
information for better understanding or visit
Please note that your assignment will not be graded or graded as Zero (0), if:
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS-Word or Open Office; e.g. Excel,
PowerPoint, PDF etc.
It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive
Dear students!
As you know that Pre Mid‐Term semester activities have been
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country now a days. Keeping in view the fact, you all are advised
to post your activities as early as possible without waiting for the
due date. For your convenience; activity schedule has already
been uploaded on VULMS for the current semester, therefore no
excuse will be entertained after due date of assignments, quizzes
or GDBs.

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Replies to This Discussion

ok thankx.

Technological Factors
Technological factors relates to the technological aspects, innovations, barriers and incentives, and to what degree these impact the business.

- Emerging technologies
- Maturity of technology
- Technology legislation
- Research and Innovation
- Information and communications
- Competitor technology development
- Intellectual property issues

Legal Factors
Legal factors relates to the laws, regulation and legislation that will affect the way the business operates.

- Current legislation
- Future legislation
- International legislation
- Regulatory bodies and processes
- Employment law
- Consumer protection
- Health and safety regulations
- Money laundering regulations
- Tax regulations
- Competitive regulations
- Industry-specific regulations

Environmental Factors
Environmental factors relates to the ecological and environmental aspects that will affect the demand for a company's products and how that business operates.

- Environmental regulations
- Ecological regulations
- Reduction of carbon footprint
- Sustainability
- Impact of adverse weather

PESTLE Analysis is also known as ETPS, PESTEL, PESTLEE, PESTLIED, SLEPT, STEP, STEPE, PEST-G, PEST-E and STEEPLE, and is used for business and strategic planning, marketing planning, organizational change, business and product development and research reports. By understanding these external environments, organizations can maximize the opportunities and minimize the threats to the organization.

My  assignment is almost complete, bus yeh samajh nahe aa raha k is statement ka kya matlab he?

"Mention the source of facts you will use for the PEST analysis in this assignment".

Kya iska matlab ye h k hum ny is assignment men fast food restaurants k PEST analysis k liay jis kisi fast food restaurant k PEST analysis sy help li he, woh mention kren? (Mcdonalds,subway etc) please koi ye bat samjha dy...


 samra tariq ahannn have completed your assignment..

yes ap bilkul theak samjii is ka yahi matlib hai 

can anyone explain this assignment in urdu please i will be very thankful specially u mr. Tariq Malik?

mere khyal he zruri nai he. ap sirf website ka nam likhye jahan se apne help li he ya jjo apko usefull lgi ho regarding preparation of assignment

Thanksss alot sir Tariq..

samra tariq Welcome 

Solution guidelines for the assignment:

  • Give a brief intro of the main topic PEST analysis (e.g. political, economical, social and technological), I have written these factors in detail and how they affect the business.
  • Next, is scenario men jo AH hot n spicy fast food company he, uska thora sa background k kis intention k saath Ali aur Hassan business start krna chah rahy he au fast food restauants kya hoty hen woh bhi likhen.
  • To make the assignment even better, mention some fast food products as the specialty of the restaurant.
  • Finally, PEST analysis, for a fast food restaurant Political, Economical, Social and technological factors mention kren. Google, any fast food restaurant's PEST analysis, (don't just copy and paste), take the idea and write it in your own words. 
  • As per required in the assignment, mention the source of the facts, jahan sy ap ny info. li jesy (subway, Mcdonalds) etc aur agr possible ho to jis year men woh analysis perform hua he, woh bhe mention krden.

Hope it will help fellow students...




samra tariq thanks for sharing ur idea ..

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